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Audi's Quattro division is now Audi Sport, and it has 8 new models on the way

Audi announced today that its Quattro GmbH performance and technology division will officially be renamed Audi Sport GmbH. The name change is the first since the division's introduction in 1983, and it should more clearly describe its function within the company and remove confusion with the Quattro all-wheel-drive system offered on all Audis, sporty or not. With its new name, Audi Sport will continue to handle the brand's RS models, the R8, customer race cars, customized road cars, and Audi Sport lifestyle products. While the clearer new name is good news, we're more interested in the division's announcement that it will release eight new cars in the next 18 months. The company didn't reveal exactly which cars these will be, but it did clarify which cars Audi Sport is currently responsible for. These include all variants of the RS 3, RS Q3 crossover, RS 6, RS 7, TT RS, R8, and S8 plus. Since the A4/S4 and A5/S5 models were just redone, we can guess that they will be next on the list for RS-ification, resulting in new RS 4 and RS 5 models. If that includes Sportback, coupe, and cabrio versions of the RS 5, and an RS 4 sedan and Avant, that would put us up to five already. Both the A6 and A7 have only seen a minor refresh recently, so it's likely that we'll see new versions of each soon followed by their own RS variants. However, whether those fit in the 18-month window will depend on how soon we see the standard models. Our other guesses are a bit fuzzier, and based completely on speculation. We could imagine one or two ultra-high-performance R8 models being announced – something like the last-gen R8 GT, perhaps offered in coupe and spyder forms – as well as RS versions of the other members in Audi's crossover fleet, the Q5 and Q7. It's also possible one of the models could be a new customer race car, since Audi Sport currently builds and sells the R8 LMS race car. At the very least, we know the Audi Sport folks are busy and people will no longer get them confused with an all-wheel-drive system. Related Video:

Audi S3 Cabriolet spotted in the world for the first time

Spy photographers have finally managed to lay a lens on the upcoming Audi S3 Cabriolet. The new convertible stepped out into the light of day for a little winter testing, and from the looks of things, the model will borrow plenty of design cues from the larger A5. Not that we're complaining. Word has it the S3 will put around 300 horsepower to the pavement via a quattro all-wheel drive system. We've also heard the machine will boast a dual-clutch transmission once it bows.
We've long been fans of the S3 Sportback, and the S5 holds a special place in our hearts as well. A smaller, lighter version of the big cabriolet with all of the aggressive proportions of its larger brother should prove to be a welcome addition to the Audi stable. Stay tuned for more information as it becomes available, and be sure to check out the full gallery for a closer look.

Audi A3 supplies tight, model stealing Honda, Toyota sales

It appears that there was a pent up demand for compact, front-wheel drive German luxury sedans that no one really knew about. Not only has the Mercedes CLA-Class been a success in the US with its Hungarian factory running three shifts to keep up, but the Audi A3 Sedan is doing quite well, too, after just three full months on the market.
Audi of America recently announced that the compact sedan shifted 2,452 vehicles in June and 7,735 units of the A3 since the beginning of the year. Not only are they selling; it's the people buying them that's important. According to Audi USA spokesperson John Schilling speaking to Autoblog, "A little over 25 percent of A3 buyers in April were 30 years or under." That's compared to about 18 percent for the A4, he said. Company executives also recently told Edmunds that many of those new customers are brand conquests turning in Honda or Toyota models. We gently mocked Audi when it held A3 Sedan launch parties aimed at hipsters that served craft beer and played indie music, but the marketing worked, apparently.
That said, if you're in the market for an A3, you might have not be able to get one immediately. According to Edmunds, some customers are on a waiting list for the compact luxury sedan. Although, Schilling said that's because Audi is still stocking dealers. "It's a little leaner than other models, but that's mainly because it's new and still ramping up," he said.