2013 Audi A5 2dr Coupe Automatic Quattro 2.0t Premium Plus on 2040-cars

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Audi spending an additional $2.5 billion on expansion through 2019

Every year, it seems the Volkswagen Group announces a new and larger spend to push growth and profit, with Audi a regular recipient of the moolah. That's reasonable, seeing as hauls in 40 percent of Group operating profits. In December last year Audi said it would spend an additional 100 million euros ($122M US) per year through 2018 to develop new models and expand production, targeting 60 models by 2020 and luxury sales leadership. This month Audi said it will boost that by another two billion euros ($2.5B US) over the next five years, for a total outlay of 24 billion euros from 2014 to 2019. Something like 70 percent of those billions will be spent on new models, technology like "connectivity and lightweight construction," and factory expansion at its plants in Ingolstadt and Neckarsulm. Most of the ten models that will plump the lineup to 60 cars will mainly be aimed at the C and D segments, as well as crossovers, the brand's burgeoning portfolio of PHEV models, and all-electric cars that will begin staking ground in the segment. The big spend comes at the same time as Audi is working hard to reduce costs by $2.5 billion to maintain profitability, part of a larger push by VW to cut costs by $6.1 billion by 2017. More than a billion euros will go to new factories in Mexico and Brazil. Work begins on the Mexico plant next year, and when it comes on-line in 2016, Audi's Q5 successor will roll out of its warehouse doors; Audi has already announced it will hire 850 more workers next year in Mexico. When that's done, Mexico's production of German luxury cars will only trail that of Germany, China and the US. The company's Brazil plant will produce the A3 and S3 starting next year, and the brand figures luxury car buying there will triple by 2017. News Source: Reuters Earnings/Financials Plants/Manufacturing Audi Volkswagen Luxury Mexico Brazil ulrich hackenberg

Audi execs mulling turbocharged, entry-level R8

The just-launched, second-generation Audi R8 is apparently a pretty fantastic example of Vorsprung durch Technik. While it's sublime to drive, Audi might already be missing some potential sales due to the lack of an true entry-level version in the supercar's lineup. Lending further credence to an earlier rumor about just such a model, company execs are saying to expect an entry-level, turbocharged R8 to launch in the coming years. "It is inevitable that we will go to a turbocharged motor for it at some point," Audi technical development board member Dr. Ulrich Hackenberg said to Motoring. "It would be in this model cycle, to give us a fuller range." The executive certainly isn't mincing words about forced induction, but the V10's position in the lineup is also secure. "It doesn't mean we are not going to do a turbo, but naturally aspirated is here to stay as well," he said. If Dr. Hackenberg's direct assertion isn't enough, Quattro GmbH chief Heinz Peter Hollerweger further clarified to Motoring that the turbocharged engine would slot into the bottom of the R8's range. An unnamed "senior sales and marketing source" within the Audi also said that the company's turbo five-cylinder was among the currently favored choices for the application. The first rumors about the R8 getting a forced induction version arose just a few months ago. At the time, Audi's electrically turbocharged, 2.5-liter inline five-cylinder was considered an option. The model would solve a problem in markets, like China, that severely tax big displacement engines. Customers might not even need to worry about giving up too much performance either. In the Audi TT Clubsport Turbo concept, the powerplant has a total output of 600 horsepower and 479 pound-feet of torque. While 10 fewer ponies than the latest R8 V10 Plus, it would bring 66 lb-ft more twist to the supercar.

The 2017 Audi A6 is the great luxury sedan we forgot about

The current Audi A6 is getting old. This generation was first sold as a 2012, got a mild facelift for 2016, and is likely to be replaced for 2018 or 2019. So 2017 may be its last year, but it's still my favorite mid-size Germano luxury thing. I just had to be reminded of its existence. BMW and Mercedes-Benz have been making big noises in this segment recently, with a new 5 Series on the way and the recently launched E-Class, and that apparently distracted me enough from the A6. There's also the fact the Audi is starting to look a bit anonymous on the road. It's still handsome, sure, but it doesn't stand out like the related A7. The 2016 refresh did just enough to keep it looking contemporary, though, and for 2017 all A6s come standard with the S Line appearance package. That helps. What struck me about the A6 was that it doesn't feel dated inside. Everything is laid out nicely, it's just comfortable, and you can see out of it. The one I drove had the beautiful layered walnut trim – it looks like pin-striped wood. (And no, it wasn't painted this bright blue, although you can get that on a special-order car if you pay $3,900 for Exclusive paint.) There are no huge screens inside, and the A6 won't get Audi's Virtual Cockpit until the next generation, but I didn't miss any of that. All of the excitement of Virtual Cockpit's beautiful reconfigurable screens, and I had forgotten that the display between the gauges it replaces had a perfectly pleasant Google Maps view already. It's the same basic functionality as Virtual Cockpit here, you just can't press a button to minimize the real-life gauges. And I'm fine having actual gauges. I was somewhat surprised, however, to see Apple CarPlay pop up when I plugged in my phone. (It's included for 2017 as part of the Audi smartphone interface, which comes with the Premium Plus trim and above.) Using CarPlay is a bit weird without a touchscreen, just like it is on other Audis and Mercedes products, but the nice thing about CarPlay is that you really don't need to interact with it much, since there isn't much to interact with. Oddly, the touchpad on the center console doesn't work to navigate from CarPlay tile to tile. I got over that pretty quickly and just turned the dial when necessary. There's also a feeling that nothing's missing when you drive it, that Audi couldn't really add much to improve the experience. The car is incredibly smooth and comfortable going down the road.