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Audi: 20-25% of our cars will have a plug by 2025

If you like the promise of Audi's E-Tron Quattro concept, you're going to love this post. Speaking at an intimate dinner in Los Angeles the night before the start of the Los Angeles Auto Show, Audi of America president Scott Keogh had nothing but positive things to say about his brand's future plug-in vehicles, including the production version of the E-Tron Quattro. The most interesting was that he said he expects a full 20 to 25 percent of Audi's sales to be electrified by around 2025, and there was lots of detail to back up his vision. "This is the reality as we see it." - Scott Keogh Keogh wasn't making specific predictions, but it's been a long while since we've heard such a high-level Audi executive act like such a troubadour for the electric vehicle future. As long-time readers will remember, we used to hear things like this from Nissan's Carlos Ghosn, but public predictions have taken a bit of a back seat recently. It's promising to hear reasonable optimism again. "When you look at what needs to happen and you look at what we see happening in the marketplace, we're probably looking at a world where 25 percent of Audi's sales, over the next ten years, just to throw out a rough point in the future, are either going to be full electric or have some plug," Keogh said. "This is the reality as we see it." The reason Keogh is so positive is because Audi thinks the E-Tron Quattro concept is going to birth one heck of an EV. Whatever it's called when it arrives – it's unlikely to be the Q6, as some rumors have it. Internally, Audi is calling it the C-BEV, since it is a C-segment Battery Electric Vehicle – the concept previews a luxury all-electric vehicle with a range of over 300 miles. No one is talking about the price yet, but Audi of America's director of product management, Filip Brabec, did say that the sweet spot for the pricing is in the range of how mainstream luxury vehicles are priced today. "If you can put a car in the market that's priced right ... people are going to want to buy it," Keogh said. Read into all of that what you will. It's not just the price that's going to be right. Keogh said that the key point is changing hearts and minds to want electric vehicles. That means tripling down on public infrastructure (see more below) and making sure the car itself is amazing. "Everyone knows, in the history of the world, launch a defining, game-changing product, in whatever category it bloody is, and - boom - the world changes," Keogh said.

Audi bringing all-electric CUV to Frankfurt

Audi will introduce a new, all-electric, MLB-based concept this September at the 2015 Frankfurt Motor Show. According to CEO Rupert Stadler, production of the vehicle this concept foreshadows will eventually hit 10,000 units. Stadler isn't the only Audi exec dropping details on the company's high-riding EV. Research and development boss Ulrich Hackenberg let slip that the all-electric "sports activity vehicle," might be followed by both a gas-powered plug-in variant and hydrogen-fuel-cell model. According to Hackenberg, the production model will arrive in early 2018, cover about 310 miles per charge, and target the upcoming Tesla Model X. Look for more on this new model and the concept that will precede it as the Frankfurt Motor Show approaches. Related Video:

Audi stealthily tests RS4 Avant

With S3s, R8s and RS7s aplenty, Audi offers no shortage of performance models in North America. But one of our favorites is always kept just out of arm's reach. That of course is the RS4 Avant, and here we see Audi Quattro GmbH testing the latest version. Though it may look like a plain old S4 – and even wear S4 badges – the wider fenders and bigger wheels suggest that this is in fact a prototype for the upcoming RS4 Avant. For those unfamiliar, that nameplate connotes the best of all worlds within the A4 range: maximum power, maximum traction, and maximum luggage space. All the ingredients, in short, to make us wonder why anyone would rather drive a crossover. After the first-gen RS4 employed a twin-turbo V6, the subsequent two generations went with a 4.2-liter V8. This model, however, could adopt an electric turbocharger setup to give it all the power it needs (and then some) with a new form of hybrid setup that will soon be spreading across the industry. The bigger question on our mind, of course, is whether the new performance wagon will make the transatlantic voyage to North American showrooms. We're holding out hope that Ingolstadt may make a real run down American roads at the likes of the Mercedes-AMG C63 and BMW M3. Whether it brings the wagon body-style along with it is another matter entirely, but we can always dream. Related Video: