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Audi Sport is actually a thing, and it's set to fight BMW M, Mercedes-AMG 

"Essentially, the name Audi Sport positions an enterprise already used to become better-recognized by the public and sets itself up to grow as a result." BMW has its M performance subsidiary. Mercedes-Benz has AMG. So what does Audi have? Some would say "nothing," a few would answer "Quattro," while many others would respond to that by saying, "Don't be stupid, Quattro's their all-wheel drive system." Well, it is, but Quattro GmbH is also the name of the company that has been tasked with creating Audi's highest performance cars, plus special-order customization, customer racing, and the Audi Collection of merchandise. Trouble is, nobody really knew that, as it was in no way a public-facing brand. That all changes with the entity now rechristened as Audi Sport. It doesn't stop there. "We wanted to have recognition for the R8 and RS models on a broad level," said Filip Brabec, vice president of product development. Audi Sport allows those models to be more easily identified as something different and special, much as AMG models are. "It's not just a piece of marketing material, but it'll also be recognized at a dealership." Around half of Audi dealers in the United States have signed up to be Audi Sport dealers, granting them unique training, access to track events and signage. The dealer buildings themselves will have special areas devoted to Audi Sport. So essentially, the name Audi Sport positions an enterprise already in use to become better-recognized by the public and sets itself up to grow as a result. But be it called Quattro GmbH or Audi Sport, what is it that they exactly do? Besides the R8, which it completely developed and manufactures, all its RS models are done in concert with Audi AG. Yet, that "done in concert" process has changed a bit over the years and head of Audi Sport product development Stefan Reil has been there from the RS cars' beginning 19 years ago. "When we started, our cars were launched in the last one or two years of the base Audi cars," Reil said. "We started development when the base cars were already in development or on the road. Now we have a much closer interaction with the people at Audi AG. Even when they start the concept work for the new car, we are right there in that process." View 23 Photos In the beginning, his small team would work on developing one car, finish it, and then move onto the next. Now, his much larger team is running multiple projects at the same time.

The hot hatch without a hatch | 2017 Audi S3 First Drive

The 2017 Audi S3 is a car without equal. That might end up on a billboard, but it's actually meant quite literally, as in the S3 has no direct competitor. Other compact luxury sedans, of which there are few, can't match its performance. The BMW 2 Series has two doors, plus it's rear-drive. The bonkers Mercedes-AMG CLA45 is on another power and price planet altogether. The mechanically related VW Golf R isn't a luxury car and has a hatch instead of a trunk. And so the S3 exists as an oddity. But it's a fun oddity, and a well-made one too. For 2017, it receives a number of noteworthy changes to keep it fresh and technologically relevant. Most also apply to the 2017 Audi A3, the car on which it's based, which itself gets a new 2.0-liter turbo four base engine in place of the old 1.8-liter. Paired with front-wheel drive and essentially a variation of the Quattro model's carry-over 2.0-liter, it produces 186 horsepower (up from 170) and returns 29 mpg combined (up from 27). That revamped A3 wasn't on hand for the press drive in Durham, North Carolina, so we were not-at-all stuck with the 2017 S3. Its own 2.0-liter turbo four is unchanged, still pumping out 292 hp and 280 pound-feet of torque through a six-speed DSG dual-clutch automatic transmission. Audi says it'll hit 60 mph in 4.7 seconds, which is a full second quicker than the 220-hp A3 Quattro as well as about a half-second quicker than the Audi A4 Quattro. That bonkers CLA45 is around the four-second mark. Indeed, having so much power in such a small sedan is a novel and grin-inducing experience. The throttle response is sharp enough in standard mode, but tap the dash-mounted Audi Drive Select toggle to choose Dynamic, and it comes even more alive, eagerly shooting the S3 forward with the merest hint of a toe wiggle. The DSG is also quite happy to downshift when called upon, either by said toe or by itself when under braking. Blipping down two gears when heading into a corner is commonplace here, as are the sharp little barks that emanate from the S3's quad exhaust tips. And then there's the S3's Quattro all-wheel drive, which has been updated for 2017 with the same performance-oriented system found in the TT and TTS. Although its front/rear torque split is constantly changing based on current traction conditions, it nevertheless skews towards a rear torque bias to the point that, when in Dynamic mode, it won't reduce power in oversteer situations.

Audi's new 1,000-hp hybrid pulls like a freight train

Audi's latest plug-in hybrid handles like it's on rails, and pulls like a freight train. That's because it's a train, and literally rides on rails. The vehicle in question is a locomotive which the German automaker developed for its main factory in Ingolstadt incorporates over 11 miles of railroad tracks, along which are transported parts and completed vehicles to be moved around the site. To carry out those duties, Audi teamed up with French manufacturer Alston to deploy a new hybrid locomotive on premises. The locomotive features a plug-in hybrid propulsion systems capable of running on electric power alone for two hours at a time, and can be plugged in to recharge during down-time. The upshot is that it not only pollutes less overall, but can be run inside warehouses more safely. When the power runs out, the electrical system is backed up by a diesel engine. Audi reports that 15 trains arrive at the factory every day. It employs 17 locomotive drivers on site. And each locomotive runs for 3,800 hours each year. Whether we can take Audi at its word when it comes to diesel emissions or not, the company claims that the new hybrid locomotive cuts its carbon emissions by half, taking 60 tons of CO2 out of the atmosphere each year. 10/30/15 Ingolstadt Hybrid locomotive at Audi plant in Ingolstadt This Audi drives on rails: A 1,000 horsepower plug in hybrid locomotive manufactured by Alstom replaces the plant locomotives previously used at the Audi plant in Ingolstadt as of today. This means that components and finished Audi models will now reach the plant's loading stations in a more climate friendly way. "Our goal is all-round sustainable logistics," stated Johann Schmid, head of the Audi plant railway in Ingolstadt. "The new railway technology allows more economical, energy-efficient and low-emission rail transport. In connection with the latest chassis technology, the plug-in-hybrid locomotive sets new standards in shunting and rail transport." The complete automobile plant in Ingolstadt includes 18 kilometers of railways. Every day, 15 goods trains arrive at Ingolstadt North railway station for Audi – loaded with pressed parts, engines and transmissions, as well as cars from other Audi sites that are ready for delivery to customers. And cars produced in Ingolstadt also start their journey to customers by rail. 17 Audi locomotive drivers work at the plant railway. One of their tasks is to allocate the wagons to the various plant buildings.