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New Audi design chief Massimo Frascella shaped cars for Jaguar Land Rover

At the Audi brand, style and design have long been a high priority; think the super sleek and sexy A7 sedan, the Bauhaus-inspired TT coupe, the single-frame grille that instantly identified the marque with its down-the-road graphics. So when the Bavarians install a new head of design, that’s also worth a look. Massimo Frascella is that person, a 52-year-old Italian designer who this summer will succeed Marc Lichte. Lichte ran Audi design since 2014 and will take up a new role within the Volkswagen Group. Frascella, a student at the Istituto d`Arte Applicata & Design in Turin, ignited his career at Stile Bertone, and his resume after that evolves impressively. He subsequently held positions at Ford Motor Company and Kia, and since 2011, Frascella has held senior positions at Jaguar Land Rover. He was responsible for the creation of several models: Discovery Vision Concept (2014), Discovery Sport (2014), Discovery (2016), Velar (2017), Evoque (2019) and Defender. In 2019 he became creative director of Land Rover and in 2020 design director. He was also instrumental in the development of the range of new electric Jaguars that are in the works. “Joining Audi is a very special moment for me,” Frascella said. “I am deeply honored to assume the role of chief creative officer and to guide such a talented team in shaping the future of the brand to new heights of innovation and distinction. I believe in the emotional power of design to inspire, connect, and drive change, and I am here to nurture and promote creativity as the beating heart of our brand.” Looking back a couple of decades, it was one of FrascellaÂ’s predecessors who helped to cement AudiÂ’s reputation in automobile design: Walter de Silva. De Silva was appointed head of Audi design in 2002. From 2007 to 2015, he supervised the design strategy for the entire Volkswagen group, including the TT, the Scirocco, the Passat and the Golf. Not a bad list of achievements, but in a interview several years ago, de Silva said that he considered the 2007 Audi A5 coupe the pinnacle of his automotive design art, citing its “sex appeal, the shape of the lights, the architecture.” Design/Style Audi Jaguar Land Rover Volkswagen Automotive History

Audi R8 LMS GT4 debuts in New York, a ready-made race car

The new Audi R8 LMS GT4 race car has made its debut at this year's New York Auto Show. Since 2009, the Audi R8 LMS GT3 has been available for customer purchase, but this new model is intended to be even more affordable. LMS GT-class racing is some of the most entertaining out there. Unlike racing series such as Formula 1, NASCAR, or even the World Rally Championship, GTE, GT3, and GT4 cars are still based heavily on cars you can find on dealer lots today. The GT4 class was created to have a true entry-level racing series. Homologation keeps the cars closer to their production counterparts than any of the other GT classes. Engines, bodywork, and suspension are all similar to production versions, though substantially beefed up for racing. In the case of the Audi R8 LMS GT4, more than 60 percent its parts are shared with the R8 coupe. That means parts are plentiful and relatively affordable. There are some significant changes between the production and racing versions. First, the V10 in the road car is actually far more powerful. The R8 LMS GT4 is limited to 495 horsepower, though that can vary slightly to meet different regulations. Also, rather than having Audi's wonderful Quattro all-wheel drive system, the R8 LMS GT4 is rear-wheel drive. Power is sent to the wheels through a seven-speed dual-clutch transmission. Though the car is set to make its debut next month at the Nurburgring 24 Hours, it won't actually be competing until the start of the 2018 season. Audi is simply tuning the car at different tracks before asking for approval at the end of the year. Pricing hasn't been announced, but expect it to fall between the $145,000 of the RS3 LMS and the $450,000 of the R8 LMS GT3. That's not nothing, but in the world of professional racing, it's a relative bargain. Related Video:

2016 Audi A6

After dodging light traffic for more than 10 miles at speeds never exceeding 85 miles per hour, the left lane of the derestricted autobahn ahead of us finally opens wide. This is the opportunity we've been waiting for, and we bury the accelerator against its stop and hold it there. The transmission attached to the turbocharged four-cylinder of our 2016 Audi A6 drops a couple gears and begins an arduous battle against aerodynamic drag.
The sleek sedan cuts through the wind effortlessly up until about 125 mph, after which the speedometer needle slows noticeably as the outside world continues to blur. By 145 mph, there's no longer a discernible feeling of acceleration, yet the bright-orange speedometer needle continues its climb. Finally, the speedometer nearly reaches 160 before we are forced to firmly brake and return to saner speeds because of traffic looming ahead.
Automakers routinely host us in Europe and elsewhere to sample their wares in a much less restrictive driving environment. Which explains why we find ourselves standing in Dresden, Germany, a stunningly beautiful 800-year-old city along the Elbe River, overlooking Audi's latest executive express.