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Audi A8 sort-of debuts at 'Spider-Man: Homecoming' premiere

Audi's A8 strip-tease continues its glacial pace with the appearance of a camouflaged example at the Spider-Man: Homecoming premiere in Hollywood, ahead of the car's official debut on July 11. For those of you wondering what Audi has to do with anything Spider-Man, it's because Audi has significant product placement in the film, and the A8 has a cameo role. And if you were wondering why Audi is putting all of this effort into getting its cars in the film, just check out box-office numbers for almost any movie from Disney's Marvel Cinematic Universe. You would be crazy if you didn't want your cars to be seen by that many eyeballs. Anyway, back to the car at hand. Since the car won't officially, completely be revealed for another couple of weeks, it is still disguised, this time with some custom camouflage. Rather than thick covers and typical swirly vinyl, this car has a wrap that looks like a bunch of spider webs. There are some Spider-Man logos scattered about, too, along with a big black spider on the hood. Still, we get a pretty good look at the car ahead of time. It has a nose that is clearly based on Audi's Prologue and Prologue Avant concepts. However, the A8's fenders are much less muscular and pumped up. The lower grille is also quite restrained. According to Audi, there will be a couple of moments in which you'll be able to spot an undisguised A8 in Spider-Man: Homecoming. You'll, of course, also see a mix of other Audi products. The full reveal of the flagship sedan happens in Spain on July 11, and we expect to get full details on its specifications. We may also learn about some additional fancy technology beyond the already announced high-tech start and stop system and active suspension. Related Video:

Audi Sport sets up new shop in Neuburg

Racing fans may know Audi best for its Le Mans team that's positively dominated the endurance racing scene. But as formidable as its Le Mans program is, that's only one of the racing disciplines in which Audi competes. It also competes in the full FIA World Endurance Championship, as well as Germany's popular DTM touring car series and supports customer teams in GT racing series around the world. And now the competition division is getting a new headquarters.
Audi Sport has until now been based in an old supermarket near to the company's head offices in Ingolstadt, but is now moving into a brand new, state-of-the-art facility 12 miles to the west in nearby Neuburg. The result of some 20 years of planning and two years of construction, the complex covers 116 acres of land in Neuburg-Heinrichsheim and will house engineers, technicians and other staff who deal with the R18 E-Tron Quattro, the RS5 DTM and R8 LMS Ultra that compete the world over.
The facility was officially opened this past Saturday with participation from top Audi brass and local government officials and included demonstrations from all three of those racecars around the on-site test track. The works team has begun moving in and the customer racing department will move into its new Motorsport Competence Center in the first half of 2015.

Audi adding 11 new models, focus on CUVs and fullsize luxury

A press release celebrating Audi's delivery of 1.5 million vehicles this year contains almost a passing reference to the future of its lineup: Audi will add 11 models, expanding from 49 models to 60. The news was delivered at the Audi Forum Ingolstadt during the handover of an A3 Sportback to its German buyer, as execs noted that the brand has hit its target of 1.5 million in annual sales two years earlier than planned.
CEO Rupert Stadler said Audi will "expand our product range from the current 49 to 60 models. We see a great deal of potential, particularly in the SUV segment and in the especially prestigious fullsize category." We have little idea of what kinds of cars that could entail right now, other than the Q1, but we'd like to think it could include an RS8, a production version of the Sport Quattro concept and even the Nanuk.
The model aggrandizement will be part of Audi's push to reach two million annual sales by 2020. You can get a few more details on it in the press release below.