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Audi Canada surprises out-of-warranty owners in a good way

One of the worst parts about going to a dealership is sitting around waiting for the courtesy shuttle to show up and transport a group of strangers to their places of work or homes. Well, Audi of Canada found a nice way to surprise customers who brought their out-of-warranty vehicles in for a scheduled Health Check by replacing dealer's normal shuttle with a 2014 Audi R8 V10.
The R8, painted to resemble a safety car or police car, gave the customers a ride home - even stopping at a coffee shop along the way. Needless to say, the stunt got plenty of attention from passers-by and was quite a hit with the Audi customers, too. Scroll down to watch video of the customers getting the ride of a lifetime, which we're sure left some of the in-warranty customers at least a little jealous as they drove off in dealer loaner cars.

Audi launches 2014 TDI models with hilarious spot

Audi has unveiled a set of new television spots that seek to continue the company's proselytizing of diesel-fueled luxury cars to the American pubic. With TDI versions of the A6, A7, A8, Q5 and Q7 available for its 2014 model year range, this is a subject that's obviously near and dear to the hearts of Audi marketers.
The first commercial, The Station, makes a play on the fact that many car buyers in the US don't associate luxury cars (in this case an A8) with those green-handled pumps at the "gas" station. The second commercial, Range, is a lot more informative (albeit less fraught with screaming and slowmo), discussing just how easy it should be to find a diesel fueling station in your long-range TDI before you need to fill up.
Continue on below for a look at both new commercials, or to have Audi explain them to you in great detail, via its press release.

Audi promises next A8 on sale by year's end, LED Matrix lamps to be available [w/video]

Audi has just released details about its new Matrix LED headlamps, but just as illuminating as the new lighting technology is confirmation that the next A8 will appear "on the market at the end of 2013." While Audi is calling the model new, expectations - and the spy shots above - suggest more of a traditional mid-cycle refresh.
Audi says that its new A8 Matrix lights are comprised of 25 high-beam LEDs, clustered in groups of five paired with reflectors. Unlike traditional automatic high-beam setups, the Matrix array is so precise that it "blanks out light that would shine directly onto oncoming and preceding vehicles" while continuing to use full high-beam power on other sections of the road and shoulder not occupied by other vehicles. Further, the camera- and electronic brain-governed system can dim or extinguish LEDs as necessary to deal with traffic. The active system also differs from today's adaptive headlamps by not requiring servo motors to direct light, yet they can still function as cornering headlamps - ones that can predict a road's trajectory because they are linked with the car's GPS system. Interestingly, the system also works with Audi's optional night vision system. When the latter detects a pedestrian in the dark, it automatically flashes a batch of LEDs to put both the driver and pedestrian on notice about each others' presence.
Only one problem in all of this trick lighting business: they aren't legal here in the US, at least not yet. Audi and other automakers are currently petitioning the National Highway Traffic Safety Administration, trying to sell the government agency on the technology's safety benefits. For the moment, Matrix headlamps are likely to remain forbidden fruit, but you can check them out and see what you might be missing in the video below. As for the 2015 A8, we're guessing it'll surface at the Frankfurt Motor Show in September.