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Ram and Alfa Romeo top J.D. Power study of best automaker websites

Imagining a new car can be terrific fun, especially if the new car is an Alfa Romeo. So say the fantasy engineers at the J.D. Power agency, who’ve found that Alfa and Ram, sister brands under the Stellantis umbrella, offer potential buyers the most attractive consumer websites, which are often their first viable encounter with those vehicles. Power found that those marques lead the mass market and premium categories in its twice annual Manufacturer Website Evaluation Study. In the premium segment, Alfa Romeo led with 755 points, up six points over BMW, 10 points ahead of Infiniti, 14 points past of Jaguar, and 18 points up on Porsche. By contrast, Volvo and Audi trail the pack with 689 points, and are behind Genesis (699 points), Tesla (720), and Cadillac (721), all of which perform worse than the premium segment average of 724 points. The summerÂ’s study showed that in the mass market segment, Ram leads with an impressive 735 points, which puts it six points ahead of GMC, seven points atop its stablemate Jeep, eight points beyond Subaru, and 22 points ahead of the industry average. Volkswagen finished dead last among mass market names, but only one point behind Ford, 684 to 683 out of a possible 1,000. Segment average, as noted, was 713 points. “Website satisfaction can be volatile, and automotive websites are not immune to changing preferences,” said Jon Sundberg, director of digital solutions at J.D. Power. “However, manufacturers have shown to be very agile when it comes to website design and ensuring their sites meet modern standards, more so than many other industries, as exemplified through the study data.” Marketing/Advertising Alfa Romeo Audi BMW Ford Volkswagen

Auto Express gets close-up look at the 2016 Audi R8

Audi invited Auto Express to the Ascari circuit in Spain to get a ride in the new R8 that will be introduced at the Geneva Motor Show. Jack Rix starts by giving us a walkaround of the camouflage-covered coupe, the obvious difference between it and the leaked image from a couple of weeks ago being the slatted front intakes. However, those intakes are present on the image Audi teased showing off one new, slimmer, laser headlight. The biggest shock: there will be no V8 model at launch - there will be one engine in two levels of tune. The first is the 5.2-liter R8 V10 with 540 horsepower, a bump of 15 hp over the present car. The second is the 5.2-liter R8 V10 Plus with 610 hp, a leap of 60 hp over the current model. That hotter trim, identified by its fixed rear wing, drops the 0-60 mile per hour time by a half-second to 3.2 seconds, and increases top speed seven miles per hour to 205 mph. Rix ran his fingers along the intakes behind the door and said he could feel sideblades, so all is not lost - what would an R8 be without sideblades? More obviously, on the V10 Plus Rix looked over there are new trapezoidal exhaust tips framing a serious diffuser in back. Underneath, the aluminum chassis adapted from the Lamborghini Huracan is 15 percent lighter than before and 40 percent stiffer. Shifting will be done via a seven-speed S-tronic dual-clutch transmission only. There are seven driving modes, a switchable exhaust note, and more direct variable steering. The German test driver Rix rode with said the new R8 is easier to drive faster, which - no matter what you think of the looks - will make it pretty special. News Source: Auto Express via YouTubeTip: Clark Geneva Motor Show Audi Coupe Luxury Performance Videos

Stay in the house from the Audi R8 Emmy ad

Audi is sponsoring the Emmys again, and launching an ad alongside the awards show that features a family living in the middle of the desert simply to have an excuse to drive their R8s as much, and as fast, as possible. Which is crazy. Even crazier, you can live in the exact house from the ad for a few days as part of an airbnb promotion. The stay includes chauffeured transportation from Las Vegas McCarran airport, all meals prepared by a personal chef, and an R8 V10 Plus in the driveway available for driving. Did we mention it's a real house and not just an advertising prop? It is. The 1,200 square foot Rondolino Residence sits on 80 acres near Scotty's Junction, Nevada, just over 2 hours northwest of Las Vegas. Beginning September 18, seven three-night stays in October will become available - one booking opens up each day at 9 PM Eastern. The rate is listed at $610 per night, with the bookings running October 10th through November 1st. You can book the experience, or try, on the airbnb page. As for the ad, titled "Desolation," at first it seems like a entertaining jaunt about the lengths people will go to for an amazing driving experience. A deeper (and totally unreasonable - it's just an ad) analysis suggests some truly troubling things going on. For starters, the lackadaisical parents let the children taunt a poisonous scorpion. Will the isolated upbringing and history of cruelty towards animals produce a future serial killer? In our deranged version of this fictional universe, yes. Second, the R8 - spoiler alert, both R8s - get super dirty on the run to the corner store. A corner store, which, seemingly unequipped for coffee roasting nevertheless has fresh artisanal beans sold in half-pound bags. Lacking a bulk purchase option, the plot of the ad surely repeats itself several times a week. That sounds insane, but hey, it's all about the drive. And we do love the "Leadfoot Coffee" easter egg. But we digress. Where is the car wash that left the R8 clean before the drive through the desert? And where is the second R8 parked? The male protagonist clearly drives out of the garage from a position that doesn't leave room for the second car. We can only surmise that there is a underground component to the house in the ad. To be clear, we're still in fictional universe of this ad - the real Rondolino Residence, like the Alamo, lacks a basement.