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Audi sees room for TT family, including possible crossover and superlight models

With the third-generation Audi TT slated for a debut at the 2014 Geneva Motor Show in just a few weeks time, we've received some interesting news out of the United Kingdom. Speaking to the crew at Top Gear, Chief Engineer Ulrich Hackenberg made some interesting statements about the next TT, noting that he likes the idea of a production Allroad Shooting Brake.
"I can imagine the TT has much more potential than we have used up to now. That's why we did this Allroad [Shooting Brake] Concept. The trend is to smaller crossovers. So for example you do a crossover TT. It would have a big group of fans," Hackenberg told TG.
That makes it almost sound like Audi is trying to expand one popular, fashion-forward model into a wildly different niche, like Mini did moving from Hardtop to Countryman (or perhaps more appropriately, the Paceman). We'll reserve judgement, if only because the Allroad Shooting Brake was one of the more popular concepts at the Detroit Auto Show, making our Editors' Choice list.

Notes from Day One of the 2013 Twelve Hours of Sebring

The 61st edition of The 12 Hours of Sebring is on, and Autoblog has come to central Florida with Audi to feast on jumbo boiled peanuts, pickled eggs and the final race for the LMP1 class at the oldest road course in North America. As Audi has been doing for more than a decade now, it's brought its latest endurance race car, the 2013-spec R18 etron quattro, to Sebring to begin testing for Le Mans.
Why the commitment to Sebring? Audi Sport executives have repeatedly called Sebring "punishing," "extremely demanding" and "one of the toughest tracks in the world." It is a 3.47-mile circuit that, in places, feels like it was made from the leftover bits of other circuits. Doing the 12-hour distance in Florida is thought to be a good start on lasting the 24-hour distance in France, and we can't think it a coincidence that Audi has won ten times here in the last 13 years and 11 times in Gaul.
Where there's rhyme - and victory - there is reason. We think we found a few of them on our first day where preparation, technology, fastidious attention to detail and sweat fit right in with swamp cabbage...

Audi will build E-Tron Quattro in Brussels in 2018

Audi will begin assembly of the production version of the E-Tron Quattro concept crossover in Brussels, Belgium, in 2018, and the company will also build the vehicle's batteries there. Introducing its first electric CUV will be an early step in the German automaker's goal for 20 to 25 percent of US deliveries to be EVs by 2025. The E-Tron Quattro concept previewed the electric crossover's angular styling at the 2015 Frankfurt Show, and Audi was clear that production would start in early 2018. The vehicle should have ample get-up from three electric motors – one in front and two at the back – for a total output of 429 horsepower but brief jolts up to 496 hp. Audi also claimed that the 95-kWh battery could offer over 311 miles of range on the European cycle. The company already signed a deal to use battery cells from LG Chem and Samsung SDI on the final model. Some rumors suggest Audi might call the production version the Q6. The company supports that possibility in its press release by saying: "The sporty SUV will fit between the Audi Q7 and the Audi Q5 in the product portfolio." However, Audi of America president Scott Keogh hinted to Autoblog before the LA Auto Show that it could carry a different name. Audi's development of the E-Tron Quattro is an example of Volkswagen Group's strategy to take EVs more seriously. For example, improved batteries will soon boost the e-Golf's range. Further in the future, Porsche will launch a production version of its Mission E electric sedan around 2020, and VW will reportedly make an electric Phaeton at some point next decade. Related Video: AUDI PRODUCTION NETWORK: READY FOR ELECTRIC MOBILITY Premium manufacturer to produce large series of electric cars in Brussels as of 2018 New models for Martorell (Spain) and Gyor (Hungary) Audi CEO Rupert Stadler: "We are increasing our efficiency and bundling key competencies" January 20, 2016 | Ingolstadt/Brussels/Gyor/Martorell -- Audi is preparing its international production network for the mobility of the future. Large-series production of the first purely electric-driven SUV from Audi will begin at the site in Brussels in 2018. The plant will also produce its own batteries. The company will transfer production of the Audi A1 from Belgium to Martorell in Spain. The Audi Q3, which is currently produced in Spain, will be built in Gyor (Hungary) in the future. The model rotation will benefit all the sites of Audi's global production network.