Audi A4 2..0t Quattro on 2040-cars

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Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

Audi RS4 Avant Nogaro Selection puts a fresh face on old memories

I've been fortunate enough to drive plenty of memorable cars over the years, and one of my all-time favorites is the Audi RS4 sedan. It was only sold in the United States for a short time, but during that quick run, it made a huge impression on me. I remember everything about that car - the smell, the sound, the exact feeling of the manual shifter as it clicked between the six gears, and the texture of the steering wheel that I so happily tossed about. In fact, whenever I'm feeling nostalgic, I go back and watch this video of the late David E. Davis, Jr., running the California Mille roads in a Sprint Blue RS4 - a video we shot for Winding Road many years ago during my tenure as an editor there.
So even though the Audi RS4 Avant Nogaro that debuts here in Geneva isn't super important, especially for our American-centric audience, I feel compelled to write about it. No, we don't get the lovely RS4 in the States anymore, but the package offered in Europe is just as sweet as ever - perhaps even more so, what with that stylish longroof shape. Under the hood is Audi's excellent, naturally aspirated 4.2-liter V8 engine, tuned to deliver 450 horsepower and 317 pound-feet of torque, allowing for a 0-62 sprint of 4.7 seconds.
The Nogaro name refers to the special blue paint - a throwback to the original Audi RS2 Avant that kicked off the company's super sweet luxury offerings. Other unique features for the Nogaro car include gloss black exhaust outlets, window frames and grille surround, as well as matte black roof rails. Special 20-inch wheels round off the exterior enhancements, and inside, Nogaro Blue Alcantara accents can be had on the door panels and seat inners.

Audi Sport Quattro Concept to spawn volume sports car?

There have been two modern re-imaginings of the original 1984 Audi Ur-Quattro: the Quattro Concept of 2010 (shown above) and the Sport Quattro Concept revealed at the 2013 Frankfurt Motor Show. In between them, there have been numerous rumors about what, if any, kind of production car Audi might make of them. According to a new report in Auto Motor und Sport, Audi CEO Rupert Stadler has "indicated... that the car will come," and based on the specs presented, what we get might end up being a mix of the two.
Ulrich Hackenberg, Audi's head of R&D, apparently wants a sports car with wider appeal than the 700-horsepower hybrid Sport Quattro Concept. AMS says his vision would be built on a modified A6 platform - the same MLB architecture under the Sport Quattro Concept - with ample use of carbon and aluminum keeping the weight down to around 1,300 kilograms (under 2,900 pounds). Engines could include a 2.5-liter, five-cylinder (like that of the original, smaller Quattro Concept) offering anything from 310 to 360 hp. Those numbers would be at least 48 horsepower shy of the first concept, but a less-powerful entry point to a new model range would provide a lower cost of entry. Besides, a full model range would likely include a significantly healthier powertrain option on the top end.
At the moment, Hackenberg is said to be unsatisfied with the design of the car, which could well mean we'll get another concept car before a production version appears.