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Notes from day one of the Rolex 24 at Daytona

We came to Daytona Beach, Florida where you can drive on the beach, gun shops outnumber doughnut shops and you can putt-putt and fish for alligators at the same place. But we're not here for any of that - we've made the trip with Audi in order to experience the Rolex 24 at Daytona, the first race in the 2013 Grand-Am season and the only 24-hour race in America.
Three teams are racing four Audi R8 Grand-Am cars - WeatherTech Racing, Rum Bum Racing and APR, which is running two cars. Shown to the world two years ago, the R8 Grand-Am is part of Audi Sport's R8 LMS customer racing program that was commenced in 2008, and ever since 2009 has been nabbing success all over the world: In four years it has taken 154 victories and 17 series titles. That is with less than 100 cars sold to customers throughout the world, and the trophies - either class wins or overall victories - have been gathered from all of the major endurance races except one: Daytona.

Audi Quattro tech shoots for the moon

Most automakers seem satisfied building vehicles to drive on the Earth's surface. But not Audi. The German automaker is quite literally shooting for the moon with the vehicle you see here. Called the Audi Lunar Quattro, it forms what promises to be an integral part of one team's campaign for the Google Lunar Xprize. That team calls itself Part-Time Scientists, and is the only German contingent of the 25 that originally entered from around the world and the 15 that are still in the race. Sponsored and technically assisted by Audi, the Lunar Quattro is a solar-powered moon rover. It packs an adjustable solar panel and a lithium-ion battery powering four individual hub motors – one in each wheel. It can only travel at a theoretical maximum of 2.2 miles per hour, but outright speed isn't the point here. It's been designed to traverse the difficult terrain of the moon's finely dusted and craggy surface. It'll need to travel at least 500 meters (1,640 feet) and will transmit high-definition video footage from the twin stereoscopic camera on its swiveling head back to Earth. The lunar rover is scheduled to be launched aboard a rocket from Earth to the moon by the end of 2017. The 240,000-mile trip will take five days and is targeted to land north of the moon's equator – close to the place where Apollo 17 (NASA's last manned lunar mission) landed back in 1972. Before that, though, it'll be presented by Audi sales chief Luca de Meo (who's since been named the head of Seat) at the Cannes Innovations Days forum. You can check it out in the gallery and extensive press release below, but first, we suggest you watch the video playlist above while preparing to check out tonight's red moon eclipse. Related Video: Moon landing mission: AUDI AG supports the German Team at Google Lunar XPRIZE Audi is taking off for the moon – together with the Part-Time Scientists team. The group of German engineers are working within the framework of the Google Lunar XPRIZE competition to transport an unmanned rover onto Earth's natural satellite. Audi is supporting the Part-Time Scientists with its know-how in several fields of technology – from quattro drive and lightweight construction to electric mobility and piloted driving. The moon rover will be named the "Audi lunar quattro." "The concept of a privately financed mission to the moon is fascinating," says Luca de Meo, Audi Board Member for Sales and Marketing. "And innovative ideas need supporters that promote them.

Porsche offering 250-hp 718 Cayman, Boxster in China

Porsche is studying a new approach in the lucrative Chinese market – less power. Automotive News Europe reports that the famed German manufacturer will sell less powerful versions of the 718 Cayman and Boxster in the People's Republic. In fact, the new cars are already on Porsche's Chinese consumer page. The hope, 718 chief Jan Roth told Automotive News Europe, is to replicate the success Porsche's sister company Audi has had with the TT. "A lot of the TTs that Audi sells in China, the smaller displacement 1.8-liter versions with rear-wheel instead of all-wheel-drive, are priced below that, Mercedes too," Roth said. We're guessing the comments about rear-wheel drive and a 1.8-liter engine are either typos or something was lost in translation, because Audi's Chinese website only lists a 2.0-liter engine, and most gearheads know the TT rides on a front-drive platform. Audi's success is largely down to price – 542,800 yuan ($81,549, at today's rates) for a base TT. Roth called 600,000 yuan "a magical threshold for customers in China." To hit that price point, Porsche is dropping the 718's 2.0-liter, turbocharged four-cylinder – offered North America and Europe with 300 horsepower in base form – to 250 ponies. The Cayman starts at 588,000 yuan ($88,340) while the Boxster is 598,000 yuan ($89,842). The 350-hp Cayman S will carry on unchanged. According to ANE, Roth said Porsche's Chinese strategy could drive 718 sales up to 4,500 units a year by 2017, nearly double the 2,500 Boxsters and Caymans sold in 2015. Could a similar lower-tiered strategy work in the US? We'll need to put on our speculation hats. In the US, the base car is about 81 percent of the price of the 350-horsepower S model. If Porsche were to offer the same discount for the hypothetical, 250-hp 718s, it could set the starting prices at $43,659 for the Cayman and $45,360 for the Boxster. That lines up neatly with the $43,500 TT Coupe, but this theoretical 250-hp Boxster would fall about $1,640 less than Audi's soft top. We shouldn't forget Porsche's expansive options catalog – we doubt there'd be a lot of sub-$50,000 718s on dealer lots. But still, slashing over $10,000 off the price of a $54,000 car is a big ask – Porsche would almost have to de-content such a lower-tier model. But – and this is a Kim K-sized but – moving the 718 downmarket would open the brand to a new range of consumers. Not only would these new cars be the cheapest sportscars from Porsche money could buy.