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Audi revising own history in light of 'shocking' study of Nazi-era activities

Daimler opened up its archives for research into its Nazi affiliations for one book published in 1990 and another in 1998. The Quandt family behind BMW had its public catharsis in 2007. The ties between the National Socialists and the Porsche and Piech families have almost rendered the Volkswagen Beetle some kind of cult tchotchke of the Third Reich. And it's not just automakers called in for cleansing: Deutsche Bank credit helped build Auschwitz, Hugo Boss made Nazi uniforms, patriarch of food and frozen pizza giant Dr. Oetker volunteered for the Waffen-SS. As one historian said, for any business that wanted to stay in business during the war, "no company was really clean. Everyone had to resort to slave labor when their own workers were fighting at the front."
Audi is the latest to go public with findings from an in-depth study of the Nazi-affiliated past of Auto Union, its predecessor company, and the "Father of Auto Union" Dr. Richard Bruhn, the man who headed it pre- and post-war. Commissioned by Audi, written by Audi's history department head Martin Kukowski and University of Chemnitz historian Rudolf Boch, its findings are just as severe as those already heard so often over the past 20 years. Among other discoveries, the study found that not only did Brun manage the use of more than 3,700 forced labor camp workers from seven SS-run camps, 16,500 forced laborers that didn't live in camps worked in two more factories; Bruhn wanted even more laborers but couldn't get them because of the battlefield situation; and that Auto Union had "moral responsibility" for roughly 4,500 workers killed at the Flossenbürg concentration camp. The study found that disabled workers were routinely sent to the camp and executed there.
Audi works council head Peter Mosch said, "I'm very shocked by the scale of the involvement of the former Auto Union leadership in the system of forced and slave labor. I was not aware of the extent." The company is figuring out how it will respond to the findings, so far working on changing the online profile of Dr. Bruhn on its history pages on Audi sites around the world, and considering stripping Brun's name from the street that bears it and from company offerings like pension plans. If you can read German or can work Google Translate, Wirtschaftswoche has a long piece on the study and its conclusions.

TRANSLOGIC 148: Audi A3 Sportback E-Tron

We get an early drive of Audi's first plug-in vehicle for the U.S. market, the A3 Sportback E-Tron PHEV. Part of Audi's all-new A3 lineup, the Sportback E-Tron boasts an estimated electric driving range of about 30 miles at speeds up to 80 miles per hour. Find out what the future holds for Audi and their E-Tron vehicles.

Audi's Q8 Sport concept packs an electric supercharger

Audi's Q8 Sport concept doesn't wear S or RS badges, but it does have impressive performance that would qualify it for one of those monikers. Beneath the tangerine skin, Audi says there is a hybrid V6 displacing 3.0 liters, which isn't particularly interesting, but the forced induction system is. Rather than a conventional turbo or belt-driven supercharger, the V6 uses an electrically-powered supercharger. Audi doesn't provide any details on what kind of compressor it is, but it says the total output of the engine and motor combo is 476 horsepower and 516 lb-ft of torque. This is apparently good for a 4.7-second sprint to 62 mph. This also isn't the first time Audi has implemented an electric supercharger, having used it before on the SQ7 TDI. That orange shell also has updates to show that this Q8 Sport is the fast one. Most of the brushed aluminum trim of the normal Q8 concept has been swapped for gloss black versions. The regular Q8's grille with its chrome vertical bars is also gone in favor of a black honeycomb piece. The fenders have all been stretched by half an inch, and the exhaust tips are now large ovals that protrude from the rear bumper. Audi still hasn't said anything about when a production Q8 will reach the market. However, there's clearly one coming soon, as we've spotted prototypes running around that look similar to the concepts. Related Video: