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Audi SQ7 TDI would make a compelling option in the US

Intrigued by the prospect of the new Audi SQ7 TDI? We are. And promising though the signs may look, we'll likely still have to wait a while before Audi confirms whether it will bring the new performance diesel crossover to North America, much less announce pricing. But based on the sticker just attached in Europe, the SQ7 looks like a compelling choice – if a difficult one to compartmentalize. Audi has priced its new top-of-the-line crossover at 89,000 euros. Adjust for taxes and exchange rates, we'd likely be looking at an MSRP of roughly $86,000 in US showrooms, if and when it gets the green light from Ingolstadt to embark on the the transatlantic voyage. That places the SQ7 above any diesel crossovers we get in the US, but significantly undercuts the large, gasoline-powered performance SUVs we do get – like the BMW X5 M ($99k), the Mercedes-AMG GLS63 ($124k), and the Porsche Cayenne GTS ($95k) or Cayenne Turbo ($115k). The diesel performance version of the Q7 has more direct competition overseas in the forms of the Porsche Cayenne S Diesel and BMW X5 M50d – but the Audi offers a bigger bang for only a little more buck (or euro) than either. Where Porsche offers 385 horsepower and 627 pound-feet of torque for ˆ87.4k, and the BMW boasts 381 hp and 545 lb-ft for ˆ85.7k, the Audi trumps both with a prodigious 435 hp and a massive 664 lb-ft for only a little more cash. The SQ7 also outperforms both by a significant margin, reaching 62 miles per hour from a standstill in a scant 4.8 seconds, versus the 5.3 achieved by both the Cayenne S Diesel and X5 M50d. That places Audi's latest in something of a category of its own, leaving its similarly priced but less potent diesel competition in its wake. And with more torque but less power, it rapidly encroaches on the levels of performance offered by the top gasoline-powered performance crossovers – whose 0-62 sprints range from 4.2 seconds (in the X5 M) to 4.6 (in the GLS 63). The question on our minds is whether Audi will bring the new SQ7 TDI to these United States. Our sources tell us the chances are good, but far from confirmed. Our hopes were further raised by its appearance in the latest Captain America movie. But it's the SQ7's performance vis-a-vis the competition – difficult as it may be to categorize – that has whetted our appetites the most.

Audi SQ7 could come to US with TDI power

When Audi released the new SQ7 TDI, we couldn't help but wonder whether it would ever see an American road or showroom. And the answer is: maybe. When reached for comment on the prospect of the new diesel performance ute making its way to North America, Audi USA spokesman Mark Dahncke told Autoblog that "the SQ7 is not officially signed off on for the US, but we are optimistic." Those are encouraging words, even if they stop short of official confirmation. For those who missed the announcement in the wake of the Geneva Motor Show last week, the new Audi SQ7 TDI is a technological tour de force. It packs a 4.0-liter V8 diesel engine, augmented by two turbochargers and an electric compressor to produce 435 horsepower and 664 pound-feet of torque. It debuts a new 48-volt electrical system that powers one of the compressor and the electromechanical adaptive suspension. And just for good measure, it also features an eight-speed automatic transmission, a four-wheel steering system and all-wheel drive. The vehicle represents the first time Ingolstadt has applied the S performance badge to its largest model, and though initially announced for Europe, Dahncke's optimism leaves us hopeful in turn that it could steam its own way to American shores. If that optimism proves justified, the next big question is whether it will stick with the diesel engine or switch to a similarly powerful engine burning gasoline to more closely match American preferences – much as it did in bringing the smaller SQ5 to the US. But Dahncke tells us they "expect it to be a TDI if it does come." The decision to market a powerful diesel SUV in America would be a bold move on Audi's behalf, particularly in the wake of the diesel emissions scandal. The debacle is still fresh on the public's mind, having rocked the entire Volkswagen Group of which Audi is part – and historically a major proponent of diesel propulsion. If approved for the US market as proposed, the SQ7 TDI would far outshine the diesel versions of the Mercedes GL-Class, Porsche Cayenne, BMW X5, and Range Rover currently available – not to mention the 3.0-liter V6 TDI with 240 hp and 428 lb-ft of torque in many of Audi's models (which are, at the time of this writing, affected by a stop-sale in the US). Related Video: Featured Gallery Audi SQ7 TDI View 27 Photos Image Credit: Audi Green Audi Crossover SUV Diesel Vehicles Luxury Performance audi sq7

Audi unveils its Doberhuahua Super Bowl commercial

With Super Bowl Sunday less than a week away, this week is going to be dominated by anything and everything football related. That includes advertising and the auto industry, as some of the biggest players prepare to launch multi-million-dollar spots hawking their latest and greatest products.
A veteran of Super Bowl ads, Audi's history has been rather checkered, ranging from controversial to funny to Jason Statham. We aren't entirely sure where to place this year's ad. The German brand has released a pair of teaser videos on the so-called Doberhuahua, a crossbreed of a Doberman Pinscher and a Chihuahua. Now, we have the full spot.
We get the message Audi is going for - compromise is bad - but delivering it via a slobbery, mutant dog strikes us as trying a bit too hard to be funny. Take a look below and let us know what you think of the Audi's Doberhuahua spot. And of course, you'll be able to see the new ad come Sunday, when it airs during the Super Bowl.