2013 Audi Premium on 2040-cars

Auto blog

Audi AI: an important step forward in autonomy

Those who have visions of reading a book or watching a movie while sitting in traffic, as you might do on an airplane, are closer than ever to reaching their own version of automotive nirvana. We're still not there, but Audi's latest A8 brings us right up to the precipice of actual autonomy that you can program to self-park in your garage. Audi says its new A8 will be the first vehicle to deliver Level 3 autonomy. That means the driver can take his or her hands off the steering wheel and stop paying attention, at least when a specific set of circumstances are met. First, Audi's AI traffic jam pilot only works at speeds of up to 37.3 miles per hour. In other words, it's meant for those times where you're sitting in traffic. Audi believes that the first commercially available self-driving applications will be relied on for circumstances when a driver's time is better spent elsewhere, like when you're in bumper-to-bumper traffic on the freeway. Second, that freeway has to be a divided highway with a physical barrier from oncoming vehicles. A large swath of grass would work, as would a concrete wall. The new A8 uses radar, a front camera, ultrasonic sensors, and a laser scanner – the first in a production vehicle – to scan its surroundings. These various images are compiled by a central driver assistance controller that Audi calls zFAS. We'd have gone with Zaphod Beeblebrox, but nobody asked. Third, Audi needs the approval and cooperation of the various governments and authorities in which it sells the A8. "The statutory framework will need to be clarified in each individual market, along with the country-specific definition of the application and testing of the system," says Audi. Where does that leave the US? Audi isn't yet sure, but discussions are apparently under way. We're not exactly holding our breath. If all of those key circumstances are met, Audi's artificial intelligence system can be activated using the AI button on the center console. Audi will accept all legal responsibility when the car is driving itself. Starting, steering, acceleration, and braking are all taken over by the car, and the driver is free to perform other tasks. Theoretically, at least, because nobody outside of Audi has actually given the AI tech a spin. "As soon as the system reaches its limits," says Audi, it will hand driving duties back off to the driver.

Audi unveils its Doberhuahua Super Bowl commercial

With Super Bowl Sunday less than a week away, this week is going to be dominated by anything and everything football related. That includes advertising and the auto industry, as some of the biggest players prepare to launch multi-million-dollar spots hawking their latest and greatest products.
A veteran of Super Bowl ads, Audi's history has been rather checkered, ranging from controversial to funny to Jason Statham. We aren't entirely sure where to place this year's ad. The German brand has released a pair of teaser videos on the so-called Doberhuahua, a crossbreed of a Doberman Pinscher and a Chihuahua. Now, we have the full spot.
We get the message Audi is going for - compromise is bad - but delivering it via a slobbery, mutant dog strikes us as trying a bit too hard to be funny. Take a look below and let us know what you think of the Audi's Doberhuahua spot. And of course, you'll be able to see the new ad come Sunday, when it airs during the Super Bowl.

Latest Forza Motorsport 5 car pack leaves us scratching our head (in a good way) [w/video]

As we scrolled down the roster of the latest car pack for Forza Motorsport 5, the Hot Wheels Car Pack, our expression became bemused over the strange mix of vehicles that we now have at our disposal. This is quite unlike any of the other sets of DLC Turn 10 Studios has offered. Sure, there are the typical headliner cars – the Lamborghini Veneno and 2015 Audi S3 – that will appeal to the mainstream racing fan or auto enthusiast. But this latest car pack is so jammed full of nuggets of automotive weirdness that it's hard not to get excited. The Hot Wheels pack has no shortage of racers, with a particular focus on historical offerings. A 1939 Auto Union Type D covers the pre-war era of Formula One, while a 1967 Lotus 49 and a 1952 Ferrari 375 represent post-war racing. For a modern twist, a Mazda USF2000 car slots in below the Indy Lights car from the Nurburgring booster pack. From here, things get vintage and weird. There are a pair of delightfully offbeat coupes, in the form of a 1974 Toyota Celica GT and a 1973 Ford XB Falcon GT (here's hoping we get a vintage Holden Monaro in the future). Those two are joined by a 1956 Ford F-100, which your author already plans on converting into a dragster with vinyl flames down the side (because that's what all vintage pickups should be). The new ride we're most excited about, though, is the 1983 GMC Vandura G-1500. Yes, that's the van from The A-Team, and we're sure it will prove to be an excellent canvas for the artists of FM5 to cover with airbrushed, fire-breathing unicorns and mystical, gray-haired wizards (or just poorly painted letters that read "Free Candy"). This latest car pack is the final monthly car pack for FM5, although Turn 10 is quick to point out that while the monthly updates are over, there will still be new batches of cars made available to gamers. As for the Hot Wheels pack, it's available now on Xbox Live for $9.99. Scroll down for the press release from Turn 10 Studios, as well as a video of the newest additions to Forza Motorsport 5's vehicle roster. Forza Motorsport 5 Hot Wheels Car Pack Now Available Turn 10 Studios is bringing the Hot Wheels® Car Pack to "Forza Motorsport 5," available for download today. The pack features a collection of vehicles built from the ground up for the new generation that car fans can collect and customize while putting their virtual driving skills to the test.