2010 Audi A4 Base Sedan 4-door 2.0l on 2040-cars

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1,682 miles in a 2014 Audi A8 L TDI - Part 1

We're going to skip the joke - because this isn't one - and get straight to the punchline: If the forthcoming 2014 Mercedes-Benz S-Class looks like it will lead the segment in interiors, the 3.0-liter turbodiesel in the 2014 Audi A8 L TDI takes the head of the table when it comes to engines.
After joining Audi for the 12 Hours of Sebring, we stood in the parking lot of The Inn On The Lakes on Sunday morning, our thousand-yard stare interrupted by the Citgo gas station across the street. We had one key, three bags, one white A8 L TDI, something like 17 gallons of diesel in the tank and one week to burn through it. For the purposes of a Quick Spin, we could have simply traipsed around the central Florida outback, all citrus, dusty scrubland and diners lifted from Cronenberg films, made short work of measuring the refinement and potential rarefaction of the oil burner under the hood and made our way back to the Orlando airport.
But dear readers, where would the adventure be in that?

2017 Audi A4 2.0T Quattro Second Drive

Never mind the impending bubble burst, it's technology's time and Audi couldn't be happier. The 2017 A4 is the latest attempt to prove beauty and brawn can't beat intelligence outright. And this is the company's best case in 20 years. For two decades, the A4 has been the backbone of Audi's lineup and key in its resurgence in the post-Unintended Acceleration days. This car has managed to build up a successful following by being an alternative to the more popular BMW 3 Series and Mercedes-Benz C-Class while being nearly as good, if not actually better, than the competition. Audi chose to stake a claim in simple clothes covering technology that was more intuitive than some, being different without being difficult. But Audi is as much a part of the establishment as its big rivals now, so it's not getting any alternative breaks anymore. It's the young tech startup that's finally a grownup – and learned to dress like one. While Jonathon Ramsey got to drive this new A4 last fall in Italy, Audi sent me to San Diego last week to drive the US-spec model that goes on sale in a couple of weeks. And, in short, if you liked the old A4, you'll really like this one. If you liked the old A4, you'll really like this one. The fact this model is known internally at Audi as "B9" is a coincidence when you think about its exterior design. The new A4 is certainly attractive, but you'll have to be a huge Audi aficionado to differentiate this over the old car at a glance. And I dare you to find someone who's actually offended by any part of the design. Some creases lower down on the side of the new car help eliminate the bloated look of the outgoing model, without adding too much fuss. Audi still has Acura beat in the "precision" race. Other new details of note are a wider grille and slimmer headlights (xenons are standard, full LEDs optional) that make the front of the A4 look lower than before, and new sequential turn signals out back that are just fun to watch in traffic. Changes are far more noticeable inside. The tall, somewhat slab-sided dash of the old car is gone and replaced by something with a more airy feel that we've seen in the TT and Q7. There's less of a black dash to get in the way of the expansive windshield and generous side glass, all unusual in today's automotive landscape. You're going to enjoy the fact you can see out of the A4.

Audi's Project Artemis woes could delay range of VW Group EVs

Two years ago, Audi's then new CEO Markus Duesmann announced his first big initiative called Project Artemis. The plan's marquee component is "to implement a new lighthouse project for Audi in record time," being "a highly efficient electric car scheduled to be on the road as early as 2024" on a brand new platform that would be shared with Porsche and Bentley. An ex-VW and -Porsche man named Alex Hitzinger, who'd also spent time at Apple working on the tech company's electric car, was brought on board to lead Project Artemis and come up with new ideas. Parent Volkswagen Group said it wanted to become "as agile as in a racing team," removing the bureaucratic molasses and bottlenecks interfering with getting the best product on the road in the best time. However, in any grand venture, failure comes before success. Automobilwoche reports that Artemis is struggling through issues large enough to push the product plans back by years. The issue, as it was with the ID.3 lineup on the eve of that car's launch, is software. Well, that's the latest, largest problem; Artemis has already been through copious struggles before getting to the software bit. Two months after Hitzinger came on, in December 2020, VW raised its EV volume target from 50% to 70% by 2030. That necessitated a rethink of the VW Group's entire platform strategy considering the far greater production scale. Hitzinger only lasted six months in the job, ousted in May 2021, supposedly because Audi believed his ideas were "not suitable for profitable series production" among other reasons. By that time, the pace of software development was already said to be six months behind schedule, with the Car.Software division working on VW.OS 2.0 "not yet running at the speed hoped for." Internal frictions were noteworthy and costly as well. VW's commercial division plant in Hanover was meant to build Artemis vehicles for Audi, Porsche and Bentley, but Automobilwoche reported in January of this year that Porsche paid a ""small three-digit million amount" — like $100 million or so — to get out of the deal mandating its vehicles come from the Hanover facility.    So Audi effectively brought Artemis in-house to lead vehicle development, and Car.Software turned into Cariad to get VW.OS and VW.AC, which stands for Automotive Cloud, to market.  The first Audi vehicle under Project Artemis was planned to arrive by the end of 2024, a production version of the Grandsphere concept.