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Audi to spend $17 billion to fight BMW

It's no secret that VW Group, parent company to not only Volkswagen but also Audi, Bugatti, Bentley, Lamborghini, Porsche and Ducati brands sold in the US, is determined to become the world's largest automaker. Even more impressive is that VW is prepared to spend billions to make it happen.
With that comes word that VW Group will be spending $17 billion on its Audi brand over the next three years to push itself above rival BMW. The money will be invested in both vehicle development (including lightweight auto design and alternative powertrains) and facilities (including expansion in Hungary, China and new operations in Mexico). The luxury brand is focused on global manufacturing infrastructure.
Already Europe's best-selling luxury brand, Audi's objective is to overtake BMW by the end of the decade by selling more than two million cars per year (BMW is shooting for 1.54 million sales in 2013). If those objectives are met, VW Group should be on track to be the industry's volume leader by 2018.

2016 Audi A8 L 4.0T Sport bridges the gap to S8

Want to get your hands on an Audi S8, but can't quite make the stretch? You may be interested, then, in the newest addition to the A8 family. Because it just may be the next best thing. As the moniker suggests, the 2016 Audi A8 L 4.0T Sport packs a similar 4.0-liter twin-turbo V8 to the one in the S8 (and the Bentley Continental GT for that matter). But instead of 520 horsepower, it's tuned to produce a somewhat more modest 450. That's also less than the 500 hp offered in the W12 model, but then the V8 engine is a fair bit lighter, and it produces 15 more horses than the previous 4.0T model. Along with the upgraded engine comes a sportier look, with larger air intakes at the front, more sculpted side sills, and 20-inch (or available 21-inch) alloys. It also comes standard with the Executive and Luxury packages, complimented by diamond-quilt stitching, and a headliner upholstered in Alcantara with a panoramic sunroof. Of course, it's also priced a fair bit lower than the aforementioned more powerful versions: $90,500 (plus $925 destination) is a relative bargain compared to the $114,900 commanded by the S8 and $137,900 for the A8 L W12. Audi has yet to release performance figures, but we'd expect it to drop a tenth or so off the 4.4-second 0-60 sprint achieved by the previous, 435-hp model. Those looking for more power than the S8, not less, may still hold out hope for the S8 Plus with its 605 hp to make its way to US showrooms. Related Video: Audi introduces 2016 A8 L 4.0T Sport model October 26, 2015 | HERNDON, Virginia - New Audi A8 L 4.0T Sport model achieves 450 hp through an enhanced 4.0T twin turbo V8 - Sport style exterior with muscular front fascia creates a striking presence on the road - Interior features panoramic sunroof, acoustic glazing on windows and Alcantara headline Featuring more power and enhanced luxury inside and out, the Audi A8 L 4.0T Sport model enters the Audi lineup for 2016. The variant of the Audi A8 flagship sedan boasts an enhanced 4.0T twin turbo V8 engine achieving an impressive 450 hp, an increase of 15 hp from the previous 4.0T model. The Sport model also includes a muscular front fascia with larger air intakes for a more commanding presence on the road. The bumper of the A8 L 4.0T Sport has been lowered for a more performance-oriented look and the sides of the sedan have been given more prominent rocker panels to give the vehicle a wider stance.

Audi CEO's Dieselgate arrest threatens fragile truce among VW stakeholders

FRANKFURT — The arrest and detention of Audi's chief executive forces Volkswagen Group's competing stakeholders to renegotiate the delicate balance of power that has helped keep Audi CEO Rupert Stadler in office. Volkswagen's directors are discussing how to run Audi, its most profitable division, following the arrest of the brand's long-time boss on Monday as part of Germany's investigations into the carmaker's emissions cheating scandal. The supervisory board of Audi, meanwhile, has suspended Stadler and appointed Dutchman Bram Schot as an interim replacement, a source familiar with the matter said on Tuesday. Schot joined the Volkswagen Group in 2011 after having worked as president and CEO of Mercedes-Benz Italia. He has been Audi's board member for sales and marketing since last September. The discussions risk reigniting tensions among VW's controlling Piech and Porsche families, its powerful labor representatives and its home region of Lower Saxony. VW has insisted the development of illegal software, also known as "defeat devices," installed in millions of cars was the work of low-level employees, and that no management board members were involved. U.S. prosecutors have challenged this by indicting VW's former chief executive Martin Winterkorn. Stadler's arrest raises further questions. Audi and VW said on Monday that Stadler was presumed innocent unless proved otherwise. Munich prosecutors detained Stadler to prevent him from obstructing a probe into Audi's emissions cheating, they said on Monday. Stadler is being investigated for suspected fraud and false advertising. Here are the main factors deciding the fate of Audi. Background: Audi's role in Dieselgate Volkswagen Group was plunged into crisis in 2015 after U.S. regulators found Europe's biggest carmaker had equipped cars with software to cheat emissions tests on diesel engines. The technique of using software to detect a pollution test procedure, and to increase the effectiveness of emissions filters to mask pollution levels only during tests, was first developed at Audi. "In designing the defeat device, VW engineers borrowed the original concept of the dual-mode, emissions cycle-beating software from Audi," VW said in its plea agreement with U.S. authorities in January 2017, in which the company agreed to pay a $4.3 billion fine to reach a settlement with U.S. regulators.