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Audi recalls A6, A7, and A3 in two airbag-related campaigns

Audi will recall a total of 21,978 vehicles in the US across two campaigns. The Basics: Audi's larger recall covers 21,074 examples of 2012-2013 A6 sedans with manufacturing dates between March 28, 2011, and March 25, 2013, and the 2012-2013 A7 models built between January 25, 2011, and March 19, 2013. The Problem: In examples of the sedans with heated and cooled seats, the Passenger Occupant Detection System can malfunction and prevent the passenger's side airbag from deploying in a crash. Injuries/Deaths: None reported. The Fix: Dealers will repair the Passenger Occupant Detection System. If You Own One: Audi will begin the recall in February 2016. The Basics: In the smaller safety campaign, Audi will recall 904 examples of the 2015 A3 Cabriolet built between June 5, 2014, and April 1, 2015. The Problem: The driver or front passenger seat covers might not have the correct stitching, and this could prevent the side airbag from properly deploying in a crash. Injuries/Deaths: None reported. The Fix: Dealers will replace the seatback covers on affected seats. If You Own One: Audi will begin the recall in February 2016. Related Video: RECALL Subject : Passenger Seat Occupant Detection System may Fail Report Receipt Date: DEC 08, 2015 NHTSA Campaign Number: 15V823000 Component(s): AIR BAGS Potential Number of Units Affected: 21,074 All Products Associated with this Recall Vehicle MakeModelModel Year(s) AUDI A6 2012-2013 AUDI A7 2012-2013 Details Manufacturer: Volkswagen Group of America, Inc. SUMMARY: Volkswagen Group of America, Inc. (Volkswagen) is recalling certain model year 2012-2013 Audi A6 vehicles manufactured March 28, 2011, to March 25, 2013, and 2012-2013 Audi A7 vehicles manufactured January 25, 2011, to March 19, 2013. In vehicles with heated and cooled seats, the Passenger Occupant Detection System (PODS), used to enable the front passenger air bags, may malfunction and prevent the passenger-side air bags from deploying in a crash. CONSEQUENCE: An air bag that does not deploy as intended increases the risk of occupant injury in a crash. REMEDY: Volkswagen will notify owners, and Audi dealers will install a PODS system repair kit, free of charge. The recall is expected to begin in February 2016. Owners may contact Audi customer service at 1-800-253-2834. Volkswagen's number for this recall is 74D1.

Audi revisits Ahab on desert island paradise in new ad

Well, call us Ishmael. Long ago (okay, about eight months), Audi debuted an ad during the NFL playoffs called "Ahab." It showed a salty tow truck driver and his years of catches. During that time, one particular car eluded and haunted him - a white Audi A6, whose Quattro all-wheel-drive system had no issues with the inclement conditions.
Now, there's a sequel that has Ahab, not dead and not missing any legs, on a tropical island. What he doesn't realize, though, is that the white whale (which, Audi, if you're going to associate an animal with a luxury sedan, a whale isn't the best choice) has followed him. Take a look at chuckle-worthy spot below, and then click over and see the spot that started it all from back in January.

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.