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Audi SQ7 stars in Captain America: Civil War
Mon, Apr 18 2016When Captain America: Civil War hits theaters next month joining the Captain and all his friends and foes in the latest Marvel action movie will be the Audi R8 V10 Plus, A4, A7, and the new SQ7, launched last month in Europe with a trick new electric-charged diesel engine. We've been hopeful over the prospect of the SQ7 making its way across the Atlantic, and its inclusion in a major Hollywood blockbuster gives us new hope. To coincide with the film's debut (and highlight its product placement), Audi had the film's directors Anthony and Joe Russo direct this promotional clip entitled "The Chase" and starring the aforementioned SQ7. Given the hodgepodge of US and German license plates, it's hard to tell where the scene is supposed to take place, much less draw conclusions over the SQ7's arrival, but we remain hopeful just the same. The minute-and-a-half version is online only, but a 30-second spot will be hitting the airwaves this month before the movie hits theaters on May 6. Until then – and the hopeful arrival of the new performance crossover in North American showrooms – this will just have to hold us over, so sit back and enjoy. Audi returns to the Marvel cinematic universe for hero-versus-hero epic, Marvel's Captain America: Civil War April 18, 2016 | HERNDON, Virginia - Audi teams with Marvel Entertainment for May 6 release of Marvel's Captain America: Civil War - Featured models include the all-new 2017 Audi R8 V10 plus Coupe, 2017 Audi SQ7, 2017 A4 and 2016 A7 Sportback - Audi to release global advertising and marketing campaign to support the film Audi and Marvel Entertainment team up once again for the release of Marvel's newest blockbuster, Captain America: Civil War, set to be released in the U.S. on May 6, 2016. The collaboration continues the Audi brand's commitment to one of Hollywood's biggest franchises and its passionate fans. After nearly a decade of successful collaborations, the Audi and Marvel alliance remains strong. Multiple models from the luxury carmaker are featured in the film with a robust association that includes an advertising and marketing campaign kicking off with the World Premiere in Los Angeles. Released today, the campaign includes an exclusive digital video called "The Chase," directed by the film's directors Anthony and Joe Russo. Audi excites the Marvel universe by previewing a pivotal scene featuring the all-new Audi SQ7.
Lamborghini could be sold or spun off from the Volkswagen Group
Sat, Oct 12 2019Volkswagen is reportedly considering a sale or stock listing for its high-end Lamborghini brand. The German automaker is looking to fold the Italian supercar brand into a separate legal entity, reports Bloomberg, which cites "people familiar with the matter" who don't want to be identified "because the deliberations are confidential and no decisions have been made." Any of this sound familiar? The goal of spinning off Lamborghini would be to stockpile more cash and other resources for VW's massive planned push into electric vehicles. Back in March, reports circulated that Volkswagen's "Vision 2030" corporate plan might include plans to focus on the brand's core brands — VW, Audi and Porsche. That means the futures of fringe players like Lamborghini, Bentley, Bugatti, motorcycle brand Ducati and design firm Italdesign (and note this isn't a comprehensive list of brand's under the expansive VW Group umbrella) are up in the air. VW, according to the report, is targeting a market value of $220 billion, which is a big jump from the brand's current $89 billion valuation. Bloomberg pegged Lamborghini's valuation at around $11 billion back in August, buoyed by sales and profits generated by the introduction of the Urus sport utility vehicle. On the flip side, Lamborghini is currently grappling with how best to update its supercar lineup in the face of ever-increasing emissions regulations.
Porsche says half of its sales will be electric by 2023
Tue, Jun 27 2017Porsche, whose presence in the plug-in vehicle market has been pretty minimal, now plans to substantially boost its commitment to electric vehicles in the next few years. The German luxury automaker intends to dedicate up to half its annual production to electric vehicles by 2023, Electrek reported, citing comments CEO Oliver Blume made to German publication Manager Magazin. Specifically, the company says it will be able to produce as many as 60,000 EVs annually from its Zuffenhausen factory in Germany. First and foremost will be Porsche's Mission E, which is slated to debut in 2019. That model will be able to go about 310 miles on a full charge (via the more generous New European Driving Cycle, or NEDC). Porsche first showed off a concept version of that 590-horsepower beast at the Frankfurt Motor Show in 2015. The company hasn't hinted at pricing for the car, which will have a 90-kilowatt battery and will jet from 0 to 60 miles per hour in a tidy 3.5 seconds, but expect it to be well into six figures. Porsche also plans an all-electric version of the Macan, its biggest seller. But Porsche's math indicates bigger plans than that. Porsche delivered nearly 238,000 vehicles last year, so an output of 60,000 EVs at Zuffenhausen is only a quarter of the total, not half. You can assume then that Porsche has plans to electrify other models that it hasn't announced yet, built at other factories. It might also be counting hybrids in its "half" projection. Last month, Porsche decided to discontinue its plans for a plug-in hybrid variant of its iconic 911 model, suggesting a temporary pullback of sorts. Then again, in April, reports surfaced that Porsche and Audi, both owned by Volkswagen, were collaborating on vehicle-electrification technology as well as autonomous driving advancement. Porsche's green-car sales have been so thin that Autoblog last year officially pulled the German automaker off of its monthly green-car sales tally. For 2015, the most recent year we tracked, Porsche sold 1,738 plug-in vehicles, about the same as 2014. Related Video: Featured Gallery Porsche Mission E Concept: Frankfurt 2015 View 37 Photos News Source: Electrek, Manager MagazinImage Credit: Drew Phillips Green Audi Porsche Volkswagen Electric mission
