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US-bound Audi A3 Sedan spied testing

As the Audi A3 sedan gets closer to its debut, Audi has camouflaged prototypes to take it on the streets for final testing. Last time we saw the A3, it was testing almost in the buff, but it was on a closed track so our spy shooters were kept at quite a distance.
Now that the newest Audi sedan is testing on public roads, our latest batch of spy shots gives us a more detailed look at the entry-level luxury player despite the swirly camo. Except for the oversized wheels and the fancy exhaust outlets and door mirrors, the production version of the car should look almost identical to the A3 sedan concept we saw in Geneva a couple years ago. Some of the details we can see include a good-sized panoramic roof that stretches almost halfway into the rear passenger space and signature Audi LED-accented headlights and taillights.

Driving the McLaren GT, Audi S7 and Vintage Electric Cafe bicycle | Autoblog Podcast #639

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by West Coast Editor James Riswick and Road Test Editor Zac Palmer. This week, they've been having some fun in the McLaren GT and the Toyota 86 GT. James has spent some time with the very lovely Vintage Electric Cafe e-bike. They've also been driving the Ford Ranger and Audi S7. In the news, Ford gets new leadership, and Micro Machines are back, baby! Autoblog Podcast #639 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Reviews 2020 McLaren GT 2020 Toyota 86  Vintage Electric Cafe e-bike 2020 Ford Ranger 2020 Audi S7 New Ford CEO Jim Farley faces immediate challenges Micro Machines are back in stores, including the famous Super Van City Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.