2009 Audi A4 2.0l Premium Quattro on 2040-cars

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Audi's Super Bowl commercial hopes for a more equal future

While many of the automotive Super Bowl commercials we've seen so far have been comedic, Audi's ad takes a more serious, but hopeful, tack. The ad revolves around a soap-box derby race in which only one driver is a girl. The rest of the grid has a bunch of (oddly mean-looking) boys. On the sidelines is the daughter's dad, who narrates for the duration of the commercial. He doesn't talk about the race, though. He instead muses on the income gap between men and women that he's seen through his life and his parents' lives. He wonders how he would explain to his daughter that men are valued more than women, regardless of their ability. All the while, the ad shows his daughter steadily moving up in position in the race. It seems to be a metaphor for the progress women have made over the years in equality, but still not quite reaching the goal. At the end of the race, the daughter manages to win by a nose, and at this point, the father becomes a bit more optimistic. He thinks that maybe he won't have to explain this because, perhaps, women will have equal value when she grows up. He and his daughter then gather up their stuff and take off for parts unknown in an Audi S5 Sportback, followed by a message stating Audi of America's dedication to equal pay. The message isn't subtle, but that's fine since it's a good one. It's surely good PR for Audi, too, and is a far better attempt at attracting women to the brand than something like the horribly condescending Seat Mii by Cosmopolitan. Related Video:

Audi could buy back 25,000 older diesel Q7s

Audi will follow the example of Volkswagen here in the US, according to Germany's Der Spiegel. The paper reports that the luxury brand will buy back 25,000 vehicles with 3.0-liter, turbodiesel V6s that don't pass US emissions tests, and repair others. While we can expect an official update on the 3.0-liter TDI during a hearing on November 3, Der Spiegel's report could serve as a preview. The paper reports Audi will only offer owners of older Q7 TDIs buybacks. According to Reuters, Audi will repair an additional 85,000 vehicles that violate emission laws, although the report doesn't specify models. Audi USA's consumer information website lists an EPA "notice of violation" for all diesel-powered A6, A7, and A8 sedans, as well as Q5 crossovers, from model years 2014 through 2016. The Q7, meanwhile, stretches from to 2009 to 2016. We should also consider what Der Spiegel's report means for German consumers. Volkswagen has received a lot of heat across the pond over its decision to not offer buybacks in Europe, owing to the far greater number of affected vehicles. That both VW and Audi are looking at US buybacks is surely something that will irk the brands' critics in their homeland. We'll have more on Volkswagen/Audi's plans for the 3.0-liter TDI V6 on November 3. Related Video:

Audi Q8 E-Tron could have 370-mile range

Audi technical boss Ulrich Hackenberg has a huge job ahead of him if he's going to add more electrified models his employer's portfolio. Currently, the German company's electrified offerings amount to just the Q5 Hybrid in the US and the A3 E-Tron in Europe, but British auto mag Autocar is claiming that Hackenberg wants to add a Tesla Model X-rivaling electric version of the company's long-rumored Q8 utility vehicle to the plans. That E-Tron model, said to be a high-riding crossover with coupe-like lines, is expected to be Ingolstadt's CUV flagship, positioned just above the Q7 (pictured above).
Autocar further maintains that Q8 E-Tron will borrow its front- and rear-mounted electric motors (good for around 375 horsepower) from the recently revived R8 E-Tron, and the model could be ready as soon as 2017. This sporty CUV is expected to have a much greater range than the two-door electric sports car, however. Figure on about 370 miles thanks to room for extra batteries.
The still-not-confirmed Q8 range is expected to be offered with gasoline, diesel and plug-in hybrid powertrains, and will ride on the same platform as the Q7, albeit fitted with sleeker styling. Like all of Audi's upper-end offerings, it will make extensive use of aluminum for the body and chassis to keep weight down.