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Audi entices enthusiasts with manual option for the 2017 A4

When we first drove the 2016 Audi A4, newly redesigned although cosmetically very similar to its predecessor, much was improved but there was no hint of a manual transmission option. For the 2016 model year, you could have any gearbox you wanted as long as it was a seven-speed dual-clutch automatic. For some reason, despite low take rates for manual gearboxes across the board, Audi is stepping up for enthusiasts and offering a six-speed manual. Equally auspicious is the fact that this manual won't be resigned to some non-enthusiast variant, like the front-wheel drive model. The six-speed will be exclusively offered in the Quattro all-wheel drive version with the 252-horsepower version of the 2.0-liter TFSI engine, rather than the 190-hp Ultra variant which utilizes the Miller cycle and is more fuel-economy oriented. There's also an available Sport Plus package that's exclusive to the manual model that adds some previously S4-exclusive bits to the mix, which is further catnip to Audi gearheads. Those S4-derived parts are dynamic steering and sport adaptive suspension, which drops the ride height a bit, too. The rest of the Sport Plus package includes a sporty flat-bottomed steering wheel, 18-inch split-spoke wheels, available Daytona Grey paint, sport seats, and some brushed aluminum interior trim. Best of all, the manual is a no-cost option, and so prices for each trim are the same across the line. In the entry-level Premium trim, the 2017 A4 manual will start at $40,350 and goes on sale this fall. Related Video: Featured Gallery 2017 Audi A4: First Drive View 33 Photos Audi Performance Sedan quattro

Audi R18 E-tron gets new livery, mixes it up in city traffic [w/video]

The 24 Hours of Le Mans is still months away, but Audi Sport apparently can't wait to get started. It has just debuted the new livery for its 2014 R18 E-tron Quattro with a public drive through the streets of the town of Le Mans, while simultaneously announcing that it has a new, larger engine.
Factory driver Tom Kristensen piloted the prototype about six miles from the cathedral in the city center to the famous race track and completed a lap of a shortened version of the course. The car wears a new color scheme, which is similar to what it has raced with in the past, employing a combination of white, silver and red, plus a touch of black. Portions of the car are also reflective to show up better at night. The last time we saw the R18, it was displayed in a black and red livery. The team has also revealed that the 2014 will be powered by a new 4.0-liter diesel V6, an increase of about 300 cubic-centimeters from last season.
Audi Sport said that the stunt was inspired by the classic days of the race when drivers used to arrive to the city in the same cars they were going to race. Even back then, it's doubtful they arrived several months early, though. The 2014 R18 will make its competition debut on April 20 at the Six Hours of Silverstone. Scroll down to watch a video of it making the drive through town and read the full press release.

Audi partners with AT&T for 4G LTE, will offer Mobile Share data plan

Audi has made a big splash at this year's Consumer Electronics Show, joining the Open Automotive Alliance with Google, Honda, Hyundai, General Motors and NVIDIA, debuting a next-generation cockpit that's destined for the third-generation Audi TT and promising to offer laser headlights in a production car. But much like Apple during the Steve Jobs days, it has "just one more thing."
The German luxury brand has announced that it will, like Chevrolet, be teaming with AT&T to offer 4G LTE connectivity in its vehicles. The first model to benefit will be the 2015 Audi A3.
"With the introduction of the new A3 family Audi is putting the most advanced technology into the compact luxury segment," said Scott Keogh, President, Audi of America in a press release. "Offering drivers a 4G LTE connection will provide the fastest in-vehicle connection available and significantly enhance the infotainment experience."