2008 Audi A4 Quattro S Line Sport Sedan 4-door 2.0l on 2040-cars

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Audi unveils its Doberhuahua Super Bowl commercial

With Super Bowl Sunday less than a week away, this week is going to be dominated by anything and everything football related. That includes advertising and the auto industry, as some of the biggest players prepare to launch multi-million-dollar spots hawking their latest and greatest products.
A veteran of Super Bowl ads, Audi's history has been rather checkered, ranging from controversial to funny to Jason Statham. We aren't entirely sure where to place this year's ad. The German brand has released a pair of teaser videos on the so-called Doberhuahua, a crossbreed of a Doberman Pinscher and a Chihuahua. Now, we have the full spot.
We get the message Audi is going for - compromise is bad - but delivering it via a slobbery, mutant dog strikes us as trying a bit too hard to be funny. Take a look below and let us know what you think of the Audi's Doberhuahua spot. And of course, you'll be able to see the new ad come Sunday, when it airs during the Super Bowl.

Audi builds 5-millionth vehicle with Quattro

Quattro, the trademark name Audi has put on its all-wheel-drive system engineered for passenger vehicles, recently celebrated its five-millionth installation. The driveline has been offered in more than 140 different vehicles since its introduction more than three decades ago.
The all-wheel-drive technology made its world debut at the 1980 International Geneva Motor Show, beneath the floorpan of the Quattro Coupé, a low-volume two-door. It didn't take consumers long to embrace Audi's innovative approach. While most four-wheel-drive systems at that time utilized heavy transfer cases or second cardan shafts, Quattro was virtually tension-free, light, compact and efficient. Most importantly, enthusiasts found it was especially suitable for sports cars.
Today, the automaker offers Quattro on its full line of passenger vehicles and it is unquestionably successful (the technology enjoyed a 43 percent take rate in 2012). On models with transverse-mounted engines (A3 and TT), Audi uses an electronically controlled multi-plate clutch with hydraulic actuator. Under normal conditions, the clutch sends power almost exclusively to the front wheels (if wheel slippage occurs, up to 100 percent of the torque may be sent to the rear). Vehicles with transverse-mounted engines (A4, A5, Q5, etc...) use a self-locking center differential sending 40 percent of the engine torque to the front axle and 60 percent to the rear under normal conditions (it is able to send the majority of the power to the axle with better traction when needed). The highest-performing Quattro systems use torque vectoring to further improve cornering grip and speeds.

Get a load of Audi's TTs [w/videos + poll]

The third-generation Audi TT coupe has made its debut here at the Geneva Motor Show, showing an evolutionary design for the German automaker's fashion-forward coupe. As expected, the new TT takes plenty of inspiration from the Sport Quattro Concept that debuted in Frankfurt last year, and it draws upon cues from the model's past two generations.
After seeing it in person, the Autoblog crew on-site in Geneva is sort of torn about the new model. It's crisp and well-proportioned, but in terms of its exterior design, it also doesn't come off like a significant generational leap forward - the aesthetic distance between the original TT and the second-generation model was quite a bit larger. Of course, it's hard to reimagine a design icon, and either way we'll have to wait until we see the car on the road to make final judgments.
Audi is offering a trio of engines for the new TT, including a 2.0-liter turbodiesel powerplant that's good for 184 horsepower, 280 pound-feet of torque and an excellent 56 miles per gallon. On the gasoline front, Audi is offering two versions of its well-liked 2.0-liter TSI turbo-four. The less-powerful spec still offers up a healthy 230 hp and 272 lb-ft of torque, while the higher-output 2.0T sends 310 hp and 280 lb-ft of twist to all four wheels in the TTS coupe. Potent stuff.