2008 Audi A4 Base Sedan 4-door 2.0l on 2040-cars

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Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

2013 Audi RS5 Cabriolet

The Audi RS5 is a bit of an odd duck in the brand's US lineup. At the moment it is one of only two RS models - the other being the TT RS - atop a pyramid of A and higher-performing S models. It is not, however, the brand's flagship performance model - not even close - that space being occupied by variants of the R8 supercar, specifically the V10 and GT models, and upcoming 560-horsepower RS7.
The RS5 does, however, owe its beating heart to those ten-cylinder R8s, its own 4.2-liter V8 almost identical to those engines save for two fewer cylinders. Outside of the R8, then, the RS5 is the lone bastion of naturally aspirated V8 power in a brand that once happily shoved 4.2-liter V8s under any hood that they would fit. Today, not even the giant Q7 SUV offers a V8. Lastly, the RS5 is not new, except to us, having been on sale in Europe in coupe form the last couple of years.
While Europeans were able to enjoy the hardtop two-door without us, the RS5 Cabriolet is reaching both peoples around the same time: now. We reviewed the RS5 coupe just recently, and having spent some time with the tin-top model myself as well, here is my take on the droptop version of what I consider one of Audi's most interesting models.

Audi's next R8 snapped running the 'Ring nearly naked

Following the debut of the Lamborghini Huracán, work is now well well under way on its cousin. That, of course, would be the next-generation Audi R8, the followup to the model that put Ingolstadt on the supercar map in 2006 and has been on the market ever since. That's an eight-year lifespan, though to be fair, for 2014 it has gotten a pretty meaningful update. Still, that's a long lifecycle, even if the Gallardo with which it shares its underpinnings was around even longer. In other words, it's about due for replacement.
Fortunately, that's just what Audi has in the cards. We've seen prototypes wearing heavy camouflage lapping the Nürburgring a couple of times over the past few weeks, but now it's been snapped nearly completely undisguised, with largely bare black bodywork giving us an even better look at what to anticipate.
So what are we looking at here? A sharper-looking take on the existing design, for starters, so onlookers and customers alike shouldn't have any trouble identifying this as an R8 - but a newer one at that. It seems to take some cues from the new TT, particularly around the headlights, with more squared-off elements throughout. There's an adaptive rear wing poking out the back and more pronounced side-blade intakes between the doors and the rear wheels, which themselves are wearing ultra low-profile rubber.