2007 Audi A4 Elite Awd 4c 2.0t on 2040-cars

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Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.

New Audi Allroad Shooting Brake concept images leak out, next TT previewed?

The Detroit Auto Show media preview kicks off on Monday, which means the time is just about ripe for previously embargoed images and information to start leaking out onto the web in a major way. Case in point is this Allroad Shooting Brake from Audi, a seemingly close-to-production vehicle that may foreshadow the styling of the upcoming Audi TT, or hint at the looks of a Q1, or both.
The TT bit may seem far fetched, but we do know that Audi has used a small wagon concept to preview the design of an upcoming TT before - back in 2006 before the release of the gen-two car. We also fully anticipate the Q1 to be breaking cover sooner rather than later, so the safe money is that the concept closely resembles what that production vehicle will ultimately look like, though perhaps with a bit more height overall.
And, frankly, be it a TT or Q1 or both, we like what we're seeing. Sharp character lines on a rounded body form follow the idiom of the current TT rather nicely, while the big-wheels-at-all-corners stance plays into the sporting character we'd expect from any small Audi. Inside, we see the same Virtual Cockpit, MMI controller, and vents that we recently took in at CES, though with a slightly different steering wheel (with the starter button built right in). Tidy work here, too.

Audi R18 suffers huge crash during Le Mans practice, driver conscious and alert

Loic Duval, driver of the #1 Audi R18 E-tron Quattro, suffered a massive crash today during free practice for the 24 Hours of Le Mans. Duval's car reportedly went off track backwards at high speed near the Porsche Curves and flew into the retaining fence. There is no video of the actual crash at the moment, but a video of the aftermath (viewable below) shows significant damage to the Audi and to the fence. The wall nearby the car appears unaffected.
Thankfully, it occurred quite close to a marshal's stand, and they were present almost immediately after the incident. Both the official press release from the 24 Hours of Le Mans and a tweet from Audi Sport (below) indicated that Duval was conscious after the crash, and he was taken by ambulance to the medical center and then to the hospital. The press release says: "His condition is encouraging." However, any injuries he might have sustained are unknown at this time. After the crash, the course was red flagged, and practice resumed about 50 minutes later.
Duval is alert. He will be transported from the Medical Center to the hospital for further examinations #R18 #LM24 @FIAWEC @24hoursoflemans