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Audi's electric E-Tron Quattro spied for first time in testing

Last October, Audi's chairman said the company would be launching its first mainstream full electric car: the E-Tron Quattro crossover. The car was first shown in 2015 as a concept, and now we got our first glimpse of a production version in testing, thanks to one of our spy photographers. From the looks of it, it won't stray far from the concept. Up front, the E-Tron has the same square-jawed hexagonal grille as the concept, and it's flanked by headlights similar to those of the new A8. It does differ from the concept a bit in the pattern of the grille. Instead of the odd horizontal slats, it has large vertical bars that were first shown on the Audi Q8 concept. The grille in the lower bumper is also a little larger and more simplified than the concept, and the hood vents have disappeared. The side profile continues to draw from the E-Tron concept. It looks more like a lifted wagon than a traditional, upright crossover. The heavy use of black plastic cladding and wheel arches also is nearly identical to the concept. It should also make the E-Tron look right at home next to the A4 Allroad. At the back, the E-Tron also retains its fairly raked rear window. There has been some simplification. It seems the full-width taillights have disappeared in favor of more conventional separate lamps. The polished aluminum faux skid plate in the rear bumper has also been traded for black plastic. We will probably see the production version of the E-Tron within a year. Audi already confirmed that it would begin production in 2018 at a factory in Brussels, Belgium, and it will launch a new line of EVs for the company. When the concept was shown, Audi said the E-Tron would produce 429 horsepower from three electric motors and have a range of 311 miles. Audi also claimed that with a powerful enough charger, it could recharge fully in 50 minutes. There's a decent chance those numbers won't change too much. The charging capability might not be there, but the power and range would make the E-Tron Quattro a close competitor to the Tesla Model S, which gets under 300 miles of range with the 75 models, and over 300 with the Model S 100s. Related Video: Featured Gallery Audi E-Tron Quattro View 11 Photos Image Credit: CarPix Green Spy Photos Audi Technology Emerging Technologies Crossover SUV Wagon Electric Future Vehicles Luxury audi e-tron Audi e-tron Concept audi e-tron quattro concept

Audi releases quartet of A3 commercials, likely headed for Super Bowl

With the announcement from Audi that it's new A3 would be the star of this year's Super Bowl advertising efforts still relatively fresh, it comes as a bit of a shock that what may be game-bound ads for the new small car are already starting to show up.
A3forums found four ads for the new A3, all of which are currently unlisted on YouTube, that play on the idea of young drivers saving themselves for the right luxury car. The spots are amusing, although we'll admit that we've seen better from Audi. Each spot plays like a clip from a documentary, with owners of cars from BMW, Mercedes-Benz and Lexus talking about their regrets when it came to buying a luxury car, rather than waiting for the A3.
We've got all four videos below, so take a look now, as we're betting they'll be pulled before too long.

Audi design chief Egger leaving for Italdesign Giugiaro

Wolfgang Egger, Audi's chief designer, is leaving the company according to a Automotive News Europe, which cites a report from Germany's Automobilwoche. Egger won't be going far, though, remaining within the Volkswagen family and taking up head design position Italdesign Giugiaro, a VW subsidiary as of 2010.
Egger took over the position at Audi from Walter de Silva, and has been responsible most recently for the Audi A6 and A3, as well as the 2010 Quattro Concept and the E-Tron Concept. He previously was head of design at Lancia and then at Alfa Romeo, where he was responsible for the achingly gorgeous 8C Competizione.
If Egger does move to Italdesign, his successor is likely to be Marc Lichte, the Volkswagen designer behind the current Golf. Of course, these personnel changes haven't been officially confirmed, and Audi is thus far refusing to comment on either Egger or Lichte's possible career shifts. We'll stay with this one, so sit tight.