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Watch this Audi RS6 go 208 mph... on ice

In and effort to promote the high-speed grip of its new Hakkapeliitta 8 winter tire, Nokian threw a set of its new rubber on a race-prepped Audi RS6 and got moving - very, very quickly. In fact, on March 9 on top of the very frozen Gulf of Bothinia near Oulu, Finland, Nokian's test driver Janne Laitinen set a new world record for the fastest speed recorded driving on ice. If you'll recall, this isn't the first time that Audi and Nokian have played this game, either.
Using the guidelines set forth by the Guinness Book of World Records for such things, Laitinen averaged 208.602 miles per hour (335.713 kilometers per hour) over the course of two runs on natural, untreated ice. Another constraint is that the ice speed record must be done using commercial available tires, which is obviously great PR for the new Hakkapeliitas. The press release doesn't make any mention of how the RS6 was prepared to reach such high velocities, but the images of the car make it clear that this is no stock machine. Scroll on below to see the impressive video evidence of the Audi's record run.

Audi readying diesel PHEV models for US and Europe

With the racing pedigree provided by the Audi R18 E-Tron Quattro, you'd be forgiven for thinking that the German king of Le Mans is capitalizing on the connection between its road cars and race cars at every opportunity. Maybe there's an entire range of Le Mans Editions for the automakers diesel-hybrid offerings, with perhaps Tom Kristensen acting as the brand's spokesperson for the technology in Europe. You'd be wrong, though, because despite the R18's overwhelming successes in endurance racing, Audi the road-car manufacturer doesn't offer a single diesel-hybrid production car.
This factoid will hopefully be as short lived as it is disappointing, though, as a diesel-electric is around the corner, according to the brand's tech boss, Ulrich Hackenberg. In fact, it gets better than a mere diesel-hybrid; it will be a plug-in diesel-hybrid, only the second to hit the market, alongside the European-market Volvo V60.
According to Hackenberg, the new tech will be the result of a marriage between the brand's well-received 3.0-liter, TDI V6 with an electric motor. The next-generation Audi Q7 (shown above) will be the initial recipient, confirming previous reports that claimed a PHEV TDI could come to the next-gen CUV. Its MLB architecture, meanwhile, would allow the plug-in-hybrid-diesel powertrain to be fitted easily enough to the A8 luxury sedan. While the new Q7 should hit the market at some point in 2015, it's unclear when the PHEV TDI model could see the light of day.

Honda, Audi sweep European tin-top championships

Despite his win at the Japanese Grand Prix this weekend, Sebastian Vettel still has another race or two to go before he can claim his fourth consecutive World Championship in Formula 1. Back in Europe, however, this weekend saw several championship titles decided in a variety of tin-top racing series.
In the British Touring Car Championship, Gordon Shedden won the final round at Brands Hatch this weekend, but that wasn't enough to defend his title. Instead, the ultimate glory went to Andrew Jordan, also driving a Honda Civic, coming in ninth place to take a seven-point victory over Shedden in the final standings. Little wonder then that Honda took the constructors' championship and the Honda Yuasa Racing team took the teams' title. Four-time BTCC champion and Fifth Gear co-host Jason Plato, now driving for MG, landed third in the standings.
While Honda dominated the British championship, it was Audi that reigned supreme in mainland Europe. In the Superstars International Series - Italy's touring-car championship - Gianni Morbidelli drove the Audi RS5 to his fifth title, finishing the season's final race in a calculated third place behind the BMW racecars of Giovanni Berton and Max Mugelli. It's the second consecutive win for the RS5 in the Superstars series (Johan Kristoffersson won the title last year), and the second this year following Mike Rockenfeller's title in the RS5 DTM.