2004 Audi A4 1.8l Quattro on 2040-cars

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Audi to blitz 1.5M sales goal two years ahead of schedule

Audi doesn't seem to be having any trouble of hitting its relatively audacious sales goal of two million units by 2020 - it's already on pace to eclipse 1.5 million sales two years ahead of schedule. According to Reuters, the Volkswagen-owned brand rode a wave of sales in China and the US to pace the early goal, with 780,500 deliveries at the halfway point of 2013. Particularly hot models include the Q5 crossover seen above and A4 sedan. Unless things go poorly in the second half of the year, 1.5 million sales shouldn't be an issue.
That leaves it trailing BMW by just 24,000 units for the global luxury sales crown. If sales trends keep up, Audi will succeed in hitting its goal of two million units and besting its cross-country rival in Munich. Audi CEO Rupert Stadler smells blood, telling German newspaper Handelsblatt, ''We have overtaken Mercedes-Benz and we are now closer to BMW than ever before."

Audi spotted testing new TT RS Roadster at the Nurburgring

Spied testing on the Nordschleife in Roadster form is the forthcoming Audi TT RS. It's based, of course, on the new TT that we've already seen in S spec, but this one will be even faster. To that end, powering the new convertible (and its fixed-roof coupe counterpart) is expected to be Audi's signature turbocharged inline-five driving a good 400 horsepower or so to all four wheels through either a six-speed manual or Audi's S-tronic transmission. That output ought to put it in prime position to outgun the likes of the Porsche 718 Boxster S with its 350 hp and the new Mercedes-AMG SLC43 that's good for 362 hp. The BMW Z4 sDrive35is isn't far behind with its 335 hp, though a new Z4 M would be a welcome addition to the party. We're expecting the brand of the Four Rings to reveal the TT RS coupe before long, and the roadster should follow six months or so afterwards. Then Audi's RS line will be replete with performance models including the RS7 we get here, the RS3, RS6, and RS Q3 they sell overseas, and this pair of TT RS two-doors. Related Video:

Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.