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Audi first to bring LTE to the car later this year

It appears Audi will be the first to market with in-car LTE service later this year. We knew that BMW was working on LTE integration last year with its ConnectedDrive, and we've been told that, by the end of 2015, most General Motors products will have it, but LTE can be ordered on the S3 Sportback (pictured) as soon as July. Other models in the A3 line-up will add the option in November.
Inserting an LTE-enabled SIM card into the Audi's MMI navigation will make the S3 a WLAN hotspot that can quickly shuffle high-definition content from the cloud to the cockpit. It will also bolster Audi Connect services like Google Earth, Facebook and Twitter, e-mail, and streaming internet radio.
We've been told that we'll be offered the LTE option when the 2015 A3 sedan gets here in the spring of 2014. Since the service requires you to provide a SIM card, we expect that costs and data caps will be a matter between you and the service provider; speaking of which, Audi hasn't announced yet who that provider will be on this side of the Atlantic. The press release below has more details.

Choose your own adventure in Audi's next Super Bowl commercial

Audi has a 60-second spot planned for this year's Super Bowl to promote its S6 sedan, but exactly which spot will air is being put in the hands of Internet users. The ad follows a high schooler as he "embarks on one of the most pivotal moments of his adolescence: prom night." The spot is fixed up to the pivotal moment when he steals a kiss from the prom queen. From that moment, there are three possible endings.
Today, up until 11:59 pm, Audi is running three different versions on its YouTube channel and you can vote on which ending you'd like to see during The Big Game. The winning spot will run on YouTube before the game and then run in the first ad break after kickoff during the Super Bowl. Coca-Cola is running a similar interactive campaign, although its potential endings will involve cowboys, showgirls and a post-Apocalyptic badass, none of which we expect to make it into Audi's prom night spot. Scroll below to view all three alternate ending videos and cast your vote.

2014 Audi SQ5 ditches diesel, still packs a punch

Over in Europe-land, the Audi SQ5 is a diesel-powered monster capable of sending a whopping 479 pound-feet of torque to its wheels. Naturally, this beast isn't coming to the States, but that doesn't mean we're missing out on the whole SQ5 experience altogether. At the Detroit Auto Show this week, Audi is debuting a new gasoline-powered version of the hot crossover, and while it's not quite the oil-burning dreamboat we've lusted after from afar, we certainly wouldn't kick it out of bed.
Instead of a diesel, we get a boosted version of Audi's supercharged 3.0-liter V6, good for 354 horsepower and 346 pound-feet of torque. Running through an eight-speed automatic transmission, the SQ5 will reportedly be able to fire off 0-60 times in the low-five-second range and will top out at an electronically limited 155 miles per hour. Suspension upgrades are on hand to improve road-going prowess, but also lower the Q5's stance a bit, too.
Because this is an S model, there are plenty of visual upgrades on hand, including a more aggressive front fascia, 20-inch wheels and some pretty new colors including Estoril Blue and Panther Black. Interior upgrades like Alcantara trim and aluminum brightwork add to some sportiness from the cockpit view, as well.