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Audi builds its six-millionth Quattro-equipped car

All-wheel drive has become the norm particularly among German automakers. Mercedes offers its 4Matic system on a broad range of models, BMW counters with its xDrive system, Volkswagen has 4Motion, and the only Porsche you actually can't get with all-wheel traction is the Boxster/Cayman. But before all its competitors got on board with channeling power to all four wheels, Audi was making a name for itself with its Quattro all-wheel-drive system.
Now 34 years since the advent of the original Audi Quattro, the House of the Four Rings has built its six millionth vehicle equipped with all-wheel drive - only a year and a half since it hit the five-million mark. In fact these days nearly half of all new Audis are ordered in Quattro spec - more than any other automaker - resulting in a total of 710,095 Quattro-equipped Audis produced last year alone.
The landmark 6,000,000th vehicle was an SQ5 in monsoon gray metallic that rolled off the assembly line on Friday and is bound for a customer right here in the United States.

Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

2016 Audi S8 Plus Quick Spin

Congratulations, that big promotion finally came through, and along with it, a new company car. So go big or go home. Never mind the modest A8 L, with the sensible six-cylinder. The Earth-moving A8 L with its powerful W12, perhaps? No way. You didn't get to the top by being timid or ostentatious, so you choose the new-for-2016 S8 Plus, with a 605-horsepower version of Audi's 4.0-liter, twin-turbo V8, available with an $11,000 Dynamic package that adds ceramic brakes, a sportier exhaust, a rear carbon fiber lip spoiler so tiny you are surprised it does anything, and a boost in governed top speed from 155 miles per hour to 190. Yeah, that's the ticket. The 85-horse boost in power over the outgoing S8 comes from different valve timing, new exhaust valves, and modified turbochargers. The S8 Plus is docile enough around town to carpool to the company luncheons, but point it towards some wide open spaces, and it's a blistering executive express. Driving Notes Much of our Florida test was done in conditions ranging from damp to deluge. Despite the fact that the Audi had summer tires on its 21-inch wheels, the S8 was startlingly sure-footed. Thanks, Quattro all-wheel drive, and a set of better-than-expected Dunlop tires. Power is linear and progressive, and the eight-speed Tiptronic transmission is prepared to downshift at a moment's notice, but is never busy or intrusive. We seldom used the manual shift paddles behind the steering wheel. The comparison between the Dodge Charger Hellcat and this S8 Plus is admittedly absurd, but they are big, heavy, four-door cars with monster motors. And while the Hellcat wants you to hear and feel every engine revolution and supercharger whine, the S8 Plus does all it can to shield you from the drama taking place under the hood. Which is why you look down and suddenly you're going 90. "Dynamic steering" allows for adjustments in steering feel, and we weren't fans in the stiffest setting – it felt notchy and artificial. Comfort mode felt more natural and still gives you all the feedback you need. "Adaptive sport air suspension," though, we had no problem with. It makes short work of potholes and irregular pavement, but firms up when you are cornering – admittedly, in Florida, we had to seek out the rare corners. This is a state with roads designed using a T-square. The aluminum body weighs just 510 pounds. The overall weight of 4,685 pounds, though, means there is still a lot of mass to slow down and steer through corners.