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IIHS bestows 2015 Audi A3 with Top Safety Pick+ [w/video]

There's some good news for Audi today, as the Insurance Institute for Highway Safety has named the all-new A3 one of its Top Safety Pick+, the institute's highest award for safety.
While there are no shortage of cars that can handle the standard IIHS trial, the tough small overlap test needed to earn TSP+ has flummoxed more than a few vehicles from prestigious, safety minded manufacturers. In the A3's case, though, it handled the small-overlap tests well.
According to the IIHS, there wasn't much intrusion into the cabin from the impact, which simulates a 40-mile-per-hour impact on 25 percent of a car's front end. The crash test dummy was held in place, with just a low risk of injuries. You can view the crash test video below, as well as read a brief press release from the IIHS.

Audi updates A3 with Virtual Cockpit, more goodies

Audi has announced a series of updates to the A3 family. And though we're still waiting for confirmation on its arrival here in North America following its introduction back in Europe next month, the revisions bode well for Ingolstadt's baby. Chief among the enhancements for the latest A3 is the inclusion, as promised, of the company's Virtual Cockpit infotainment system. One of our finalists for 2016 Tech of the Year, the Virtual Cockpit moves many of the controls and menus you'd expect to find in the center console display into the instrument cluster to make them easier for the driver to navigate (albeit at the expense of a co-pilot's assistance). Audi also used the occasion to install some of its latest driver assistance systems, including active lane assist, pedestrian protection, and available traffic jam assist that helps the vehicle crawl along in bumper-to-bumper conditions. The revised A3 also features new front and rear fascias, incorporating a sharper grille and new head- and taillights, with available Matrix LED units up front. Globally speaking, Audi is offering the updated model with six different engines – three gasoline and three diesel – including a 1.0-liter inline-three for the first time. There's the hybrid E-Tron model as well, and the flex-fuel G-Tron model that can run on natural gas. More enticing though is the new S3, which benefits from a ten-horsepower boost to produce a more substantial 310 hp and as much as 295 pound-feet of torque. With sedan, convertible, and three- and five-door hatchback bodystyles, that makes for a lot of combinations, though not all engines will be offered in all forms. Watch this space for word on US availability. In the meantime, you can scope out all the details on the various variants in the press release below and the high-resolution images in the exhaustive gallery above. Related Video: Technology Update for the Compact Bestseller – the new Audi A3 - New engines: 1.0 TFSI and newly developed 2.0 TFSI - Infotainment and assistance systems from the full-size class - First deliveries in summer The successful model from Audi is now even more attractive: The Audi A3* approaches the starting line with new driver assistance systems and engines as well as newly designed headlights and taillights. Also new on board is the innovative operating and display concept, Audi virtual cockpit. The new A3 is available in a three-door version and as a Sportback, a sedan and a Cabriolet.

Are supercars becoming less special?

There's little doubt that we are currently enjoying the golden age of automotive performance. Dozens of different models on sale today make over 500 horsepower, and seven boast output in excess of 700 hp. Not long ago, that kind of capability was exclusive to supercars – vehicles whose rarity, performance focus, and requisite expense made them aspirational objects of desire to us mortals. But more than that, supercars have historically offered a unique driving experience, one which was bespoke to a particular model and could not be replicated elsewhere. But in recent years, even the low-volume players have been forced to find the efficiencies and economies of scale that formerly hadn't been a concern for them, and in turn the concept of the supercar as a unique entity unto itself is fading fast. The blame doesn't fall on one particular manufacturer nor a specific production technique. Instead, it's a confluence of different factors that are chipping away at the distinction of these vehicles. It's not all bad news – Lamborghini's platform sharing with Audi for the Gallardo and the R8 yielded a raging bull that was more reliable and easier to live with on a day-to-day basis, and as a result it went on to become the best-selling Lambo in the company's history. But it also came at the cost of some of the Italian's exclusivity when eerily familiar sights and sounds suddenly became available wearing an Audi badge. Even low-volume players have been forced to find economies of scale. Much of this comes out of necessity, of course. Aston Martin's recent deal with Mercedes-AMG points toward German hardware going under the hood and into the cabin of the upcoming DB11, and it's safe to assume that this was not a decision made lightly by the Brits, as the brand has built a reputation for the bespoke craftsmanship of its vehicles. There's little doubt that the DB11 will be a fine automobile, but the move does jeopardize some of the characteristic "specialness" that Astons are known for. Yet the world is certainly better off with new Aston Martins spliced with DNA from Mercedes-AMG rather than no new Astons at all, and the costs of developing cutting-edge drivetrains and user interfaces is a burden that's becoming increasingly difficult for smaller manufacturers to bear. Even Ferrari is poised to make some dramatic changes in the way it designs cars.