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Audi unions demand to build EV, don't want to be left behind

They want an electric built at main plant in Germany.

Audi: 20-25% of our cars will have a plug by 2025

If you like the promise of Audi's E-Tron Quattro concept, you're going to love this post. Speaking at an intimate dinner in Los Angeles the night before the start of the Los Angeles Auto Show, Audi of America president Scott Keogh had nothing but positive things to say about his brand's future plug-in vehicles, including the production version of the E-Tron Quattro. The most interesting was that he said he expects a full 20 to 25 percent of Audi's sales to be electrified by around 2025, and there was lots of detail to back up his vision. "This is the reality as we see it." - Scott Keogh Keogh wasn't making specific predictions, but it's been a long while since we've heard such a high-level Audi executive act like such a troubadour for the electric vehicle future. As long-time readers will remember, we used to hear things like this from Nissan's Carlos Ghosn, but public predictions have taken a bit of a back seat recently. It's promising to hear reasonable optimism again. "When you look at what needs to happen and you look at what we see happening in the marketplace, we're probably looking at a world where 25 percent of Audi's sales, over the next ten years, just to throw out a rough point in the future, are either going to be full electric or have some plug," Keogh said. "This is the reality as we see it." The reason Keogh is so positive is because Audi thinks the E-Tron Quattro concept is going to birth one heck of an EV. Whatever it's called when it arrives – it's unlikely to be the Q6, as some rumors have it. Internally, Audi is calling it the C-BEV, since it is a C-segment Battery Electric Vehicle – the concept previews a luxury all-electric vehicle with a range of over 300 miles. No one is talking about the price yet, but Audi of America's director of product management, Filip Brabec, did say that the sweet spot for the pricing is in the range of how mainstream luxury vehicles are priced today. "If you can put a car in the market that's priced right ... people are going to want to buy it," Keogh said. Read into all of that what you will. It's not just the price that's going to be right. Keogh said that the key point is changing hearts and minds to want electric vehicles. That means tripling down on public infrastructure (see more below) and making sure the car itself is amazing. "Everyone knows, in the history of the world, launch a defining, game-changing product, in whatever category it bloody is, and - boom - the world changes," Keogh said.

Justin Bell laps Willow Springs... in the dark... using only night vision

Night vision has made its way into quite a few luxury cars as a night-driving safety feature, but eBay Motors wanted to see if the technology could be used to actually drive the car. Former racer and World's Faster Car Show host Justin Bell grabbed the keys to an Audi A7 and headed to Willow Springs Raceway to find out.
As if driving in the dark of the desert night wasn't hard enough, the car's windshield and side windows were blacked out, so Bell's driving relied completely on the three-inch night vision display located in the gauge cluster. In addition to navigating the track, his producers also threw in a few surprises for Bell on the track. We don't want to spoil too much for you, but based on the speeds exhibited in the video, we don't think 24-hour endurance races will be adding this tech any time soon; that being said, he probably drove the car faster and better than we could have.
Scroll down to watch how Bell does lapping the track using only the car's night vision.