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300-HP 2013 Audi S3 Sportback unwrapped

Not content to let Volkswagen have all of the fun with its GTI and Golf R, Audi is rebooting its five-door S3 Sportback with rather monstrous power. Headed for an official unveil at this year's Geneva Motor Show, the new S3 rolls out with a 300-horsepower, 280-pound-feet of torque turbocharged 2.0-liter TFSI engine under the hood. The four-cylinder powerplant is strong enough to shove the Sportback to 62 miles per hour in just 5.0 seconds when connected to the optional S-Tronic gearbox, or 5.5 seconds with the traditional manual transmission. Top speed is said to be an electronically governed 155 mph. Almost as impressive as those performance figures are the fuel economy ratings: the S- S3 is said to average 34 miles per gallon.
All S3 Sportback models offer Quattro all-wheel drive, ride on a sport-tuned suspension tuned to a lower ride height (about one inch) versus the standard Audi A3. 18-inch wheels with 225-section tires are standard equipment, and 13.39-inch front brakes should offer serious stopping ability.
Audi has done a lot of work shedding pounds from this latest MQB-architecture S3, as well. The car has a curb weight of roughly 3,186 pounds, or some 154 pounds less than the outgoing model. 11 of those pounds were cut via weight-saving measures in the 2.0-liter engine.

Audi eyes factory-backed Formula E racecar for 2017/2018 season

Audi is going all-in into the world of electric vehicles, both on and off the race track. After announcing plans to create a Tesla-fighting all-electric car, the German automaker set its sights onto increasing its involvement in Formula E. Audi recently announced plans to further its involvement with the ABT Schaeffler Audi Sport Formula E Team for the 2016 and 2017 season. In addition to furthering its involvement with the ABT Team, the automaker planned to introduce its own factory-backed car for the 2017 and 2018 season. The plan to enter Formula E, the first fully-electric racing series, reveals just how serious Audi is about electric cars. Audi to become involved in #FormulaE #LeagueofPerformance pic.twitter.com/AeJf534UnH — Audi Sport (@audisport) September 2, 2016 Last year, Audi announced that it wanted one out of every four vehicles in its lineup to have a plug by 2025. Entering Formula E would help Audi engineer electric components for its road-going vehicles. Audi's current involvement with the ABT Team is on a technical basis as the Formula E team narrowly missed out on titles in two seasons in the all-electric series. For the 2016/2017 season, Team ABT will benefit from technical and financial input from Audi, before the automaker unveils its own factory team. Audi will join other automakers like Jaguar, Mahindra, Renault, and Faraday Future on the grid in Formula E's fourth season. Jaguar recently entered the Formula E scene with a race car of its own for the third season of the all-electric series, which will start on October 9 in Hong Kong. Related Video: News Source: Formula EImage Credit: Daniel Abt / Twitter Green Motorsports Audi Electric Racing Vehicles Special and Limited Editions Performance Formula E abt

Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.