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Audi will launch electric line with E-Tron SUV

With BMW and Mercedes both building electric sub-brands, one automaker has been left out of the electric conversation: Audi. However, information from Autocar helps shed some light on the Audi electric situation, and it starts with an SUV. Autocar spoke with Audi chairman Rupert Stadler, who said Audi's new electric SUV will be called the E-Tron. He told the publication the naming scheme would be similar to how Audi introduced Quattro all-wheel drive with a car named after the feature. Also like Quattro, Stadler said other Audi models with electrified powertrains will receive E-Tron suffixes. In a way, it will be like BMW's naming scheme with the i sub-brand; some models are just referred to by the i designation, while normal models with hybrid or electric powertrains have names such as iPerformance. Autocar also revealed that other electric-only E-Tron models will come later, probably in the forms of a hatchback and a sedan. This news also shows that Audi hasn't given up on electric car development. Just last week, the company killed off its R8 E-Tron electric supercar. While the move raised some eyebrows here, since the R8 E-Tron could have been a great electric halo car for the new brand, it seems Audi is more interested in mass-market electric vehicles. The R8 E-Tron, which cost $1,000,000, sold fewer than 100 units and could only be purchased by getting in touch with Audi directly, didn't really fit that bill. Related Video: Featured Gallery Audi E-Tron Quattro: Frankfurt 2015 View 10 Photos News Source: AutocarImage Credit: Copyright 2016 Jonathon Ramsey / AOL Green Marketing/Advertising Audi SUV Electric e-tron quattro r8 e-tron

Volkswagen Group names Paefgen head of classics program

You may remember the name Franz-Josef Paefgen. Until recently, the German engineer and executive was head of both Bentley and Bugatti. Before that he was chief executive of Audi, after working for several years at Ford. He technically "retired" earlier this year, but like the cars he helped create, an executive like Paefgen could never really retire. So it should come as little surprise that the Volkswagen Group has named Dr. Paefgen head of its Classic program.
In his new capacity, Paefgen will oversee the historic automobile activities of the entire VW Group, including those of Volkswagen, Seat, Skoda, Audi, Lamborghini, and of course Bentley and Bugatti. It strikes us as a suitable semi-retirement for the man responsible in no small part for the Bugatti Veyron and Bentley Mulsanne, to name just two, and who was decorated in 2006 by the ACO as the "Spirit of Le Mans" for his contribution to endurance racing. Read the official announcement after the break.

Audi Prologue Concept [w/videos]

What you're looking at here is a preview of Audi's next-gen exterior and interior design. You can't tell, but in these photos, I'm wearing what can only be described as an ultra-white cloth spacesuit. Before opening the large driver's door of the Audi Prologue concept outside of the SLS Hotel in Beverly Hills, Audi requested that I don a super-attractive onesie so as to not let my flannel-covered human flesh touch the untreated leather surfaces of the Prologue's interior. I tied the spacesuit around me just above the waist, let my Converse poke out the footholes, and promised to hold in any sneezes. After all, I was being granted a serious privilege. I was about to drive the multi-million dollar, only-one-in-the-world Prologue that had just stunned crowds at the Los Angeles Auto Show days earlier. This isn't the first time Audi has bravely let the media sample its conceptual wares. In 2010, the German automaker granted us access to its incredibly enticing Quattro concept, probably hoping that the media would rave about the thing enough to convince the higher powers to actually green-light and build it. (We're still waiting on that one, of course.) You could argue that this same logic was applied when allowing me to drive the Prologue – it's no secret that Audi has been dreaming of a range-topping A9, though company officials told me that there is currently no decision on whether or not to produce such a car. But that's not really what the Prologue is about. As its name suggests, what you're looking at here is a preview of Audi's next-generation exterior and interior design, in a fully baked, fully functional package. Suit up, and behold the future. While the Prologue won't necessarily spawn its own production model, its elements will be incorporated on the next A6, A7 and A8. "Timeless but progressive." That's the key takeaway of the Prologue's aesthetic, according to exterior designer Parys Cybulski. The focus here is on beautiful, yet modern, simplicity. A design that looks both contemporary and forward-thinking at the same time, and something that will still look up-to-date in several years' time. After all, while the Prologue won't necessarily spawn its own production model, its elements will be incorporated on the next A6, A7 and A8. Up front, the most prominent feature is, of course, Audi's single-frame grille, seen here with a larger breadth than anything else in the brand's lineup, though its closest resemblance is seen on the new TT.