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This gold wrapped R8 is how Audi celebrates an award

We like to think some awards (our Tech of the Year, for example) are more valued than others. Even so, Audi wasn't going to let its winning the Golden Steering Wheel award from Auto Bild go unnoticed, and this gold chrome R8 ought to do the trick. On display now at the Audi Forum in Neckarsulm, Germany, this Audi R8 V10 Plus is all decked out with a gold chrome wrap, similar to what rival Mercedes rolled out in Cannes a few years ago, but with a tone-on-tone satin gold stripe up the center, flanked by black pinstripes for extra contrast. Fortunately the accents – including the wheels, grilles, mirrors, air scoops, and rear wing – were left in black (albeit glossy) rather than chromed up. It looks just as shiny as the mirror-finish Bugatti Veyron displayed at Autostadt 300 miles north in Wolfsburg. Opened a decade ago, the Audi Forum Neckarsulm is one of two such locations run by the German automaker, alongside the one at its headquarters in Ingolstadt. Situated between Frankfurt and Stuttgart, the Neckarsulm facility includes displays from the company's collection, a customization studio, restaurant, a 4,000-square-foot shop, and a concert space. Customers can also pick up their new wheels direct from the factory at the Neckarsulm location, which is also where Audi operates one of its principal assembly plants – and where Quattro GmbH builds the R8. Following the original that debuted in 2006, the new second-generation R8 was introduced earlier this year at the Geneva Motor Show. It eschews the V8 available in the previous version exclusively for the 5.2-liter V10. In the Plus spec pictured here, it produces over 600 horsepower, channeled to all four wheels through a seven-speed dual-clutch transmission. The R8 won the Goldenes Lenkrad award this year in the sports car category, alongside the Audi A4, Opel Astra, Hyundai i20, and the BMW X1, 2 Series Gran Tourer, and 7 Series. Related Video: X The video meant to be presented here is no longer available. Sorry for the inconvenience. Featured Gallery Audi R8 V10 Plus in gold chrome at Audi Forum Neckarsulm News Source: Audi Forum Neckarsulm via Facebook Audi Coupe Performance Supercars award gold chrome

Audi introduces frugal, 43-mpg Q7 Ultra in Europe

As Audi's largest model, you wouldn't expect the Q7 (standard 2017 model pictured above) to get very good fuel economy. But the new flagship crossover is a lot lighter than its predecessor. And now the German automaker is rolling out an even more efficient version. In Europe, at any rate. Bearing the designation that distinguishes the most fuel-efficient models that Audi offers, the new Audi Q7 Ultra 3.0 TDI Quattro packs a more frugal version of the 3.0-liter V6 turbo diesel. In Ultra spec, it produces 218 horsepower instead of 272, and 369 pound-feet of torque instead of 443. In exchange, it returns better fuel economy – now quoted at the equivalent of 42.8 miles per gallon (compared to 41.3 for the more potent version). That's not half bad for a crossover this large, even if it is on the European efficiency test, which returns higher numbers than what we're used to in the US. Of course, burning less fuel comes at a bit of a performance penalty: instead of 6.3 seconds, it now takes 7.1 seconds to reach 62 miles per hour from a standstill. Top speed is quoted at just over 134 miles per hour, down from 145. Of course, the E-Tron hybrid will be the most efficient model in the Q7 range, returning the equivalent of over 117 miles per gallon while reaching 62 in six seconds flat. That is, when it starts reaching dealers next spring. The kicker here is that while the hybrid is likely to emerge as the most expensive model in the range, the Ultra is the least. Its base price in Germany comes in at 58,000 euros, compared to 61,890 for the more potent TDI. Combine that with the fuel savings, and the Q7 Ultra is looking like the frugal choice indeed. New Audi Q7 as a highly efficient diesel - The Audi Q7 ultra 3.0 TDI quattro now available for order - Combined fuel consumption is 5.5 liters of fuel per 100 km - Base price is 58,000 euros in Germany An exceptionally efficient diesel version of the new Audi Q7 is launching on the market, which customers can now order: the Audi Q7 ultra 3.0 TDI quattro*. This engine not only reduces fuel consumption to 5.5 liters diesel per 100 km (42.8 US mpg); it also reduces the entry-level price for the Q7 model series to 58,000 euros. Audi will be delivering cars to dealers in Europe starting in September. The efficiency is ground-breaking: The combined fuel consumption of the 3.0 TDI with 160 kW (218 hp) is just 5.5 liters of fuel per 100 km (42.8 US mpg).

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.