2013 Audi A3 Tdi *certified* Loaded* on 2040-cars

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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Audi releases quartet of A3 commercials, likely headed for Super Bowl

With the announcement from Audi that it's new A3 would be the star of this year's Super Bowl advertising efforts still relatively fresh, it comes as a bit of a shock that what may be game-bound ads for the new small car are already starting to show up.
A3forums found four ads for the new A3, all of which are currently unlisted on YouTube, that play on the idea of young drivers saving themselves for the right luxury car. The spots are amusing, although we'll admit that we've seen better from Audi. Each spot plays like a clip from a documentary, with owners of cars from BMW, Mercedes-Benz and Lexus talking about their regrets when it came to buying a luxury car, rather than waiting for the A3.
We've got all four videos below, so take a look now, as we're betting they'll be pulled before too long.

2017 Audi Q7 Second Drive

One morning, I'm driving down the Malibu coast, top-down in a two-seat sports car. Twelve hours later, I'm on a straight road, in traffic, and piloting a seven-seat SUV. I think this is how new parents feel. There's no other word but "parental" to describe how three-row crossovers, like this 2017 Audi Q7, make me feel. Whether it was the Honda Pilot that was actually kind of tossable, or the plush Kia Sorento, one glance in the rear-view mirror at five headrests makes you wonder if someone isn't waiting for you outside an elementary school. The Q7, however, has always been a luxury car first. And this second-generation model is crammed with technology and convenience features to make life more effortless, as if it was designed for a person who lives in Bel Air but also must take the kids to horse-riding lessons on the one weekend it rains in Southern California. Autoblog already tested a European example, but I'm now getting the chance to finally drive it Stateside. When it comes to the Q7's appearance, I always seem to have a minority opinion. The old one looked like a bus when plenty of people said it looked beautiful. This new one has been widely criticized for looking like a wagon, but I don't see a lot wrong here. At some angles, it's reminiscent of the old 5000 Avants from the '80s – probably not a coincidence, since the Q7 is Audi's most prestigious wagon right now. Even Audi admits it pulled from the '80s with styling cues along the rear quarter panels and the ever-larger "Quattro" badges. While the shape grows on you, it isn't going to stop people seeing it and thinking it's a Q5. The new Audi Q7 has an incredible sense of elegance about it. The most ambitious design touches are the arrows in the LED lights, front and rear, but they're ultimately dwarfed by the size of the car. What's more, the string of white, silver, and gray cars on hand at our test aren't exactly striking, and the optional 20-inch wheels are boring in design. You could also call this "quiet luxury." Or perhaps stately. The new Audi Q7 has an incredible sense of elegance about it, never feeling ponderous like a truck and always feeling secure like a large luxury sedan. As the first application of the Volkswagen Group's MLB Evo platform, it really is a large luxury wagon. Which is the exact image the company seems to be running from.