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Next Audi RS4 to get V6 turbo, US sales still unclear

Audi's high-performance S models have forged a reputation in the US for offering wonderful driving dynamics in a package that doesn't scream, "I bought a sport sedan." However, its even higher-performance RS models are still somewhat of a rarity here. While the RS5 and RS7 are in the current US lineup, many of the wild RS models that Europe gets, like the RS6 Avant (pictured above), never make it to these shores. Unfortunately, that might not be changing anytime soon with the next-gen RS4.
The RS4 will follow the lead of the next BMW M3/M4 and (rumored) next Mercedes-Benz C-Class AMG and make the switch to a smaller turbocharged powerplant. According to an Audi insider speaking to Car and Driver, the next RS4 will drop the last generation's 4.2-liter V8 in favor of a turbocharged V6. The engine block will likely be shared with the supercharged 3.0-liter V6 in the regular S4 but fitted with two turbochargers. Power would likely be around 400 horsepower to match the 425-hp M3 and rumored 450-hp C-Class AMG.
Unfortunately, the RS might not make it across the pond to our waiting hands because the source says no decision has been made to export them yet. Obviously, we hope that Audi makes the right decision and brings the next RS4 here.

Audi commits two R18 E-Tron Quattros to final Sebring race for LMP1 cars

We were baffled a few weeks back when the American Le Mans Series and Grand-Am Rolex Sports Car Series announced new classes that will make up their combined racing program in 2014. Gone from the list is the Le Mans Prototype class, otherwise known as LMP1. The LMP1 class has long been the top dog of endurance racing, both in Europe and the US, so we couldn't figure out why this newly minted racing series was jettisoning it like yesterday's donuts.
It appears as if Audi is confused by the move as well. The German brand has announced it will participate in this year's ALMS opening round, the famed 12 Hours of Sebring, as it does every year, and bringing two Audi R18 E-Tron Quattro hybrid race cars with which to compete. Unlike every other year, Audi is treating this year's race as its potential swan song in this famous Florida race.
There's a good reason that Audi is so fond of the 12 Hours of Sebring, as it debuted the gas-powered R8R there in 1999 that kicked off its participation in the upper echelon of endurance racing. The R8R preceded the R8, which debuted at Sebring in 2000 and won that race, starting an amazing career for that car that included five more wins at Sebring. The R8 was followed by the R10, then the R15 and R18, and finally we wind up at today's R18 E-Tron Quattro - all winners, all dominant, all exciting to watch.

Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.