2006 Audi A3 Turbo - Pocket Rocket - Must Sell This Week on 2040-cars

Auto blog

Next-gen Audi RS4 coming, might make it to America

Let us be frank: The second-generation Audi RS4 was one of the best, most exciting cars of the past decade. A four-door sedan with a 4.2-liter V8, all-wheel drive, and a six-speed manual transmission? What wasn't to like? While you can still get a taste of the B7 RS4's character with the current RS5, it isn't quite the same. That's why we're giddy about a new report from Car and Driver, which claims that not only is a new RS4 on the way, but that it could, maybe, possibly return to the United States. As previously reported, the fourth-generation RS4 will go back to a twin-turbocharged V6, after two generations of unassisted V8s under the hood. As per RS4 tradition, it will also be limited to a five-door Avant body style, because "that is what people expect from the RS4," Quattro GmbH boss Heinz Hollerweger told Car and Driver. An RS5 Sportback could also be in the offing, which might remain more true to the character of the first US-market RS4. The US question, though, remains an iffy one, largely because of the Avant shape. Audi has reduced the number of wagons it's offered in the US over the years, dropping the A4 and A6 Avant, although the former is sort of still offered in the form of the Allroad. But that position might be enough to keep the next-gen RS4 off our shores, although as the Quattro boss told CD the US market is changing and "there is more demand there [for wagons], so maybe that will change." Well, Herr Hollerweger, we're here to tell you that America loves wagons, and that you should put the next-gen RS4 on sale over here post haste. Danke.

Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

Audi diverting a third of R&D budget to electrification

Companies make promises all the time. We'll do X by Y. The new A will be our biggest seller in B. You know the drill. But it's when an automaker puts its money where its mouth is that we really stand up and take notice. That's precisely what Audi is doing as it attempts to convert 25 percent of its sales to electrified vehicles by 2025. Citing two sources with knowledge of Audi's plans, Reuters reports that around a third of the company's research-and-development budget will go to " electric cars, digital services, and autonomous driving." Of course, shifting that much money over to newer technologies means sacrifices elsewhere – Reuters' sources claim Audi will move money away from combustion engines and reduce country-specific powertrain variants, but the sources wouldn't get more specific. According to Reuters, Audi is 22nd in total sales of hybrids and EVs. That's eight spots behind Mercedes and ten spots behind BMW (not to mention hybrid-happy Lexus). Audi's only electric representatives in the US market are the A3 e-Tron and Q5 Hybrid and things aren't much better in Europe – the company needs to dump buckets of money into expanding its meager lineup to bring up the percentage of EVs it sells. Expect greater detail on Audi's electrification plans very soon – CEO Rupert Stadler will discuss the company's path forward on Wednesday at a closed-door meeting in Munich with over 2,000 managers. It's unlikely all those managers will be able to keep quiet. We'll be listening. Related Video: Featured Gallery Audi E-Tron Quattro Concept View 36 Photos News Source: ReutersImage Credit: Audi Green Audi Volkswagen Green Driving Electric Hybrid PHEV e-tron audi e-tron electrification