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Audi A3 E-Tron plug-in hybrid set to whiz into Geneva

The Audi A3 E-tron, which we drove in prototype form last year, is headed to the 2013 Geneva Motor Show next month. The plug-in hybrid will feature a total of 204 horsepower and 258 pound-feet of torque from the combination of a turbocharged 1.4-liter engine and a 75-kW electric motor. That motor itself is positioned between the internal combustion engine and the machine's six-speed dual-clutch transmission. The setup is good enough to scoot the A3 E-tron to 62 miles per hour in 7.6 seconds and crank out a top speed of 138 mph. Perhaps more impressively, the hatch can whir its way to 80 mph on all-electric power with an EV range of 31 miles.
Audi claims the A3 E-tron gives the world a "realistic glimpse into the future of mobility," so it's a bit unclear if the model will see production. We're encouraged by the specificity of Audi's press release (which is full of stats) and the fact that they don't label this vehicle a concept. You can check out the full press release below and judge for yourself.

Audi revisits Ahab on desert island paradise in new ad

Well, call us Ishmael. Long ago (okay, about eight months), Audi debuted an ad during the NFL playoffs called "Ahab." It showed a salty tow truck driver and his years of catches. During that time, one particular car eluded and haunted him - a white Audi A6, whose Quattro all-wheel-drive system had no issues with the inclement conditions.
Now, there's a sequel that has Ahab, not dead and not missing any legs, on a tropical island. What he doesn't realize, though, is that the white whale (which, Audi, if you're going to associate an animal with a luxury sedan, a whale isn't the best choice) has followed him. Take a look at chuckle-worthy spot below, and then click over and see the spot that started it all from back in January.

Audi SQ7 could come to US with TDI power

When Audi released the new SQ7 TDI, we couldn't help but wonder whether it would ever see an American road or showroom. And the answer is: maybe. When reached for comment on the prospect of the new diesel performance ute making its way to North America, Audi USA spokesman Mark Dahncke told Autoblog that "the SQ7 is not officially signed off on for the US, but we are optimistic." Those are encouraging words, even if they stop short of official confirmation. For those who missed the announcement in the wake of the Geneva Motor Show last week, the new Audi SQ7 TDI is a technological tour de force. It packs a 4.0-liter V8 diesel engine, augmented by two turbochargers and an electric compressor to produce 435 horsepower and 664 pound-feet of torque. It debuts a new 48-volt electrical system that powers one of the compressor and the electromechanical adaptive suspension. And just for good measure, it also features an eight-speed automatic transmission, a four-wheel steering system and all-wheel drive. The vehicle represents the first time Ingolstadt has applied the S performance badge to its largest model, and though initially announced for Europe, Dahncke's optimism leaves us hopeful in turn that it could steam its own way to American shores. If that optimism proves justified, the next big question is whether it will stick with the diesel engine or switch to a similarly powerful engine burning gasoline to more closely match American preferences – much as it did in bringing the smaller SQ5 to the US. But Dahncke tells us they "expect it to be a TDI if it does come." The decision to market a powerful diesel SUV in America would be a bold move on Audi's behalf, particularly in the wake of the diesel emissions scandal. The debacle is still fresh on the public's mind, having rocked the entire Volkswagen Group of which Audi is part – and historically a major proponent of diesel propulsion. If approved for the US market as proposed, the SQ7 TDI would far outshine the diesel versions of the Mercedes GL-Class, Porsche Cayenne, BMW X5, and Range Rover currently available – not to mention the 3.0-liter V6 TDI with 240 hp and 428 lb-ft of torque in many of Audi's models (which are, at the time of this writing, affected by a stop-sale in the US). Related Video: Featured Gallery Audi SQ7 TDI View 27 Photos Image Credit: Audi Green Audi Crossover SUV Diesel Vehicles Luxury Performance audi sq7