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Audi EV Lineup To Be Headed By E-Tron SUV | Autoblog Minute

Report from Autocar that Audi plans on assembling a lineup of EV cars starting with the E-Tron SUV. Audi SUV Autoblog Minute Videos Original Video 5g Connectivity transportation mobility e-tron audi e-tron

Audi starts production of new TT in Hungary

Audi sure made waves when it rolled out the original TT in the late 1990s, putting fashion forward with a stylish coupe that neatly summed up the design direction the company was headed in. But that was a decade and a half ago, and the TT has moved on considerably since then.
The German automaker has since revealed its third-generation TT, replacing the original twice over with ever-more performance-focused but no less stylish successors along the way. But it wasn't until last week that the first new MkIII TT rolled off the assembly line.
That took place, of course, in Gyor at Audi Hungaria Motor Kft. It's the same assembly plant that handles the company's A3 sedan and cabrio, with the facility also handling final assembly of the TT ever since the factory opened in 1997 and the model began rolling off the line in '98. Last November, the plant in Hungary built its 500,000th TT, and now officials are ushering in the era of the new model.

Looking for meaning in Audi killing off its $1m electric supercar

Audi's most ambitious - well, most expensive, anyway – electric vehicle is no more. After building fewer than 100 of them (perhaps a lot fewer), Audi has cancelled the R8 E-Tron. Maybe it was the million-dollar-plus price tag. Maybe it was the " supreme hand-built quality." Maybe it was the fact that a non-electric R8 could be had for $164,150. Whatever the reason, was killing the R8 E-Tron a good idea? The R8 E-Tron would have been a good halo vehicle for the brand Here's the case for this being a shortsighted move. As we all know, the VW Group – and Audi especially – is in the middle of an electrification kick, and the R8 E-Tron would have been a good halo vehicle for the brand. Instead, it can stand as a prime example of waffling on the promise of plug-in vehicles. After all, Audi used to be incredibly proud of the R8 E-Tron, even if it had a tough history. The whole program was an on-again/ off-again kind of thing, but with enough momentum to get the EV some time at the Nurburgring. With both Mercedes and the EQ brand and BMW with its i brand moving strong into EVs, letting the headline be "Audi killed an EV" is not exactly fitting. It's not like Audi was wasting time making a lot of these. The R8 E-Tron went on sale in 2015 to customers who made a special request for it, and apparently only 100 did. But let's stop there. Getting 100 people to plunk down a million dollars or so for a car totals up to be a lot of money. There's no reason for Audi to price the car this high (forerunner vehicle programs almost always lose money for a time, just ask Toyota RE the Prius), but it did. And $100 million (if almost 100 were indeed sold) is nothing to scoff at, is it? It obviously wasn't enough to keep the lines and tooling open for this limited vehicle, and that sort of opens up a bigger question. Does the end (the second end, really) of the R8 E-Tron say something more important about EVs? Are they becoming less exotic high-end fixtures and more everyday transport? In a world full of Bolts and Ioniqs and E-Golfs – so, the world of 2017 and beyond – does a super high-end EV have any meaning? Gas-powered cars have managed to pull this off for decades, with Lamborghinis and Maseratis surviving just fine even with millions of Corollas out there. In a more-developed EV ecosystem, expensive EVs like the R8 should be able to do the same. Just not right now.