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Aston Martin makes RapidE electric car a limited edition after LeEco pulls out

Aston Martin was forced to scale back production plans for its first electric model after cash-strapped investment partner LeEco pulled out of the project, Chief Executive Andy Palmer told Reuters on Monday. The result, though, may be an even more exclusive car, aimed at customers who consider Tesla's top of the range $130,000 Model S to be a little too run of the mill. Aston Martin will build only 155 of its RapidE, about a third of the initial plan, and lean more heavily on Formula One engineering specialist Williams after the withdrawal of Chinese TV and smartphone vendor LeEco, Palmer said. The setback and Aston's response underscore the challenges and risks niche carmakers face as they scramble to address future demand for electrification from consumers and regulators. While the privately held Aston Martin brand benefits from the endorsement of fictitious spy James Bond, it lacks the backing of a large automotive parent that many rivals enjoy. "We've decided to make this car rare, which will obviously tend to push the price higher," Palmer said. "Aston Martin now plans to proceed independently, funding further development of RapidE by ourselves." Palmer agreed to be interviewed after sources told Reuters Aston Martin's partnership with LeEco had unraveled. Unveiling the alliance in February last year, LeEco and Aston pledged to launch an all-electric version of the Rapide S sedan in 2018. But the Chinese conglomerate has since slashed its electric car investments, including its U.S. startup Faraday Future's planned $1.3 billion factory in Nevada. Some Faraday suppliers, including seat maker Futuris and media provider Mill Group, have sued the company for non-payment, according to court records. Spokesmen for LeEco and Faraday did not respond to requests for comment on the end of the Aston partnership. Aston Martin declined to discuss its partner's business. $250,000 PRICE TAG Aston returned to profit in the first quarter, a decade after it was sold by Ford. Now owned by private equity groups Investindustrial and Kuwait's Investment Dar, the company is rolling out a new model each year under a taut recovery plan drawn up by Palmer, who joined from Nissan in 2014. Without LeEco's backing, the sports carmaker, based in Gaydon, Warwickshire, is pushing ahead as sole investor in the electric car, after paring down production and pushing back the launch date to 2019. The plan won board approval on June 21.

Aston Martin designs another house, this one overlooking Tokyo

In Japan, where so many apartments aren’t much bigger than the cabin of a Bentley, it probably doesnÂ’t makes sense that Aston Martin plans to build a luxury home with a vista overlooking Tokyo. Of course, the home, designed as it will be by Aston Martin artists, will feature an automotive gallery. And after oneÂ’s parked his car, he can enjoy the wine cellar, in-house cinema, gym, and the private spa. The four-story property, already sold (price not revealed) and due for completion in about a year, is the British brandÂ’s first collaboration with homebuilders in Asia, but it is not the first time Aston has dipped a toe into projects other than automobiles. In 2018, the company launched a power boat, the AM37, a $1.6 million toy that was the result of two years of research and development. Supposedly designed with similar proportions that Aston applies to its vehicles, the top trim level AM37S makes an estimated 50 knots derived from its twin 520 horsepower Mercury petrol engines. Aston Martin even got into the personal luxury submarine game. Aston has also partnered to build a 6,000-square foot  “house” called Sylvan Rock in the Hudson Valley in upstate New York, costing $7.7 million, and is collaborating on the construction of a 66-floor, high-rise condominium in MiIami. Top price for a unit: $50 million. But the view is very nice. For the so-called “holistic” extravaganza near Tokyo, Marek Reichman, executive vice president of Aston, said: “The influence of Tokyo culture, with its amazing history and style, holds an important creative space within our design studio. I see fashion, architectural and even culinary references being considered by our team.” Japanese luxury real estate developer firm VIBROA is working with Aston Martin on the project, with an eye toward expanding the carmakerÂ’s presence in Asia. Related video:

Aston Martin fleet week: Next vessel to sail is a luxury submarine

Aston Martin's latest project aims to go beneath the surface, literally. It announced Thursday a partnership with a Florida-based developer of submersibles to develop a strictly limited-edition, deep-diving submarine code-named Project Neptune. The luxury brand is apparently making quite a splash at the Monaco Boat Show this week, having just revealed the AM37, a 37-foot, six-passenger, two-crew-member speedboat replete with natural teak sliding decks and custom-outfitted interior that will cost $1.6 million. For Project Neptune, the British marque is joining forces with Triton Submarines, which makes luxury submarines for superyacht-owning hobbyists as well as more robust models for scientists and filmmakers that are capable of exploring the deepest parts of the ocean. Plans call for marrying Triton's Low Profile three-person platform with the automotive brand's design and engineering language, under the direction of its Chief Creative Officer, Marek Reichman. Aston Martin Consulting will oversee the project. No details yet, but Triton's existing 1650 Low Profile three-person sub, its lightest model, weighs 8,800 pounds and can dive to 1,650 feet. A 30 kWh battery powers four 5-horse thrusters, and it can stay submerged for up to 12 hours. The most dramatic part of Triton's design is its incredible bubble shape — a spherical, transparent pressure hull. Some of Triton's more rigorous designs can reach depths of 7,500 feet. A Triton sub reportedly starts at a cool $3.3 million, and it's certainly nice, with stitched leather seats. But that, of course is a crude version compared with Aston Martin's panache and uber-exclusive materials. Pass the caviar, won't you, old boy? Related Video: Weird Car News Aston Martin Luxury submersible