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Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Aston Martin to keep the faith with V12, manual transmission

Downsized engines and dual-clutch transmissions may be the way the industry is heading, but Aston Martin is more deeply rooted in the past than most. Which could explain – at least in part – why the British automaker is planning on sticking with V12 engines and manual transmissions for the foreseeable future. After speaking with Aston's new chief executive Andy Palmer at the Geneva Motor Show last week, Car and Driver reports that Gaydon is in no rush to get rid of the building blocks that have made it what it is today. And that means continuing to evolve its VH architecture, twelve-cylinder engine and six-speed manual gearbox. The company is working to develop a new platform and is collaborating on a new twin-turbo V8 with Mercedes-AMG. But those are still several years out, and Aston doesn't plan to wait that long before rolling out new models. Before the new AMG-powered Vantage is ready, C/D reports that Aston will introduce the replacement for the DB9 that will still be based on the VH platform and pack an evolution of the company's ubiquitous and long-serving 6.0-liter V12. "That platform was definitely far ahead of its time," Palmer told C/D. "It should have been described as a modular architecture, like [VW's] MQB or one of the other systems big manufacturers have adopted. We're always making excuses about it being an old platform, but if you were to compare the original VH platform to today's there's an enormous transformation. And it's a great way to build cars in the volumes that we do." The platform and the engine aren't the only old-school technologies Palmer is intent to keep. While Ferrari and Lamborghini do away with the manual altogether, and even Porsche goes PDK-only on the 911 GT3 and GT3 RS, Aston isn't giving up its clutch pedal any time soon. "I would love to be the last car manufacturer providing stick shifts in the U.S.," said Palmer. "That's my hope, we will keep the faith." Of course part of that could come down to Aston not having a dual-clutch transmission to offer, while its antiquated sequential gearbox lags behind the times. But it will likely gain access to Mercedes transmissions along with the engine deal.

Aston Martin DB11 Volante Spied | Autoblog Minute

Instead of hiding the new DB11 Volante, Aston Martin headed to the Arctic Circle in an undisguised car with a "DB11 ? Opening Spring 2018" sign on each door. Aston Martin Autoblog Minute Videos Original Video autos volante aston martin db11 volante db11