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Aston Martin names new regional chief for the Americas

Aston Martin has named a new president for the Americas region. Starting October 26, the role will fall to Laura Schwab, who joins Aston from rival Jaguar Land Rover. The Louisville, KY native is a graduate of the law school at the University of Kentucky. She worked in the technology sector in Southern California before embarking on a career in the automotive industry, working for JLR in a variety of marketing and communications posts. She has served for the past year and a half as JLR's marketing director, having previously worked in Land Rover's North American office in a variety of capacities. In her new job, Schwab will be responsible for all of Aston Martin's activities in the Americas, including the United States, Canada, Mexico, and South America. She'll be working out of the company's regional headquarters in Irvine, CA, reporting to directly global sales director Christian Marti. Pictured above is the DB10 created for the latest James Bond movie, on display in Monterey this summer. "Laura is an excellent addition to the Aston Martin team. Throughout her career in the automotive business, Laura has demonstrated an ability to implement marketing and retail programs to drive growth," said Aston Martin CEO Andy Palmer in the statement below. "As we embark upon delivery of our six-year 'Second Century Plan' the Americas region offers a considerable opportunity and I look forward to Laura applying her skills to help us grow awareness of the Aston Martin brand in this region." Related Video: ASTON MARTIN APPOINTS LAURA SCHWAB AS NEW AMERICAS REGIONAL PRESIDENT 2 October 2015, Gaydon: Aston Martin is pleased to announce the appointment of Laura Schwab as President for Aston Martin The Americas, reporting to Global Sales Director Christian Marti, effective 26 October. Laura joins Aston Martin from Jaguar Land Rover where she worked most recently as Marketing Director, leading marketing communications, experiential events, sponsorships, product marketing, customer engagement and corporate social responsibility. Based at the company's regional headquarters in Irvine, California, Laura's role as Regional President embraces sales and service, public relations, brand marketing and communications to both Aston Martin's customers and 46 dealers in the region, spanning the United States, Canada, Mexico and South America.

Best in Show From 2016 Geneva Motor Show | Autoblog Minute

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Of course the Aston Martin AM37 speedboat is fast and beautiful

We told you last week about the new Porsche-designed 115-foot yacht. On a slightly smaller scale in terms of LOA — but on at least the same scale of opulence — is the Aston Martin AM37 speedboat that debuted this week at the Monaco Boat Show. The 37-footer (hence the name) has been in R&D for two years. Designed by Aston Chief Creative Officer Marek Reichman working with with naval architect Mulder Design and Dutch shipbuilder Quitessence Yachts, it promises bespoke design with state-of-the-art marine technology. It's designed to carry six passengers and two crew members, and each interior is custom outfitted. Reichman used the same "golden ratio" employed in all kinds of art and architecture — and in the design of Aston Martin cars. A single piece of curved glass wraps around the cockpit, and the decks are natural teak. The boat on display in Monaco was outfitted with cream-colored leather. The electrically controlled cockpit cover can be deployed from the lucky owner's Apple Watch. Forbes magazine has more photos of that particular boat, and reports that Aston plans to build just 10 of these per year. The AM37 costs $1.6 million. So maybe you can get one to serve as a tender to your $16.7 million Porsche yacht. Related Video: