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Enterprise adds Aston Martin DB9, Rapide S to rental fleet

It'll cost you at least $100k to put your name on the title of a new Aston Martin, but if you just want one for the day Enterprise will soon be able to hook you up. The car rental company just announced a deal with the British automaker to bring its grand touring to locations across the US as part of its Exotic Car Collection. Enterprise will place the DB9 and Rapide S initially in select markets, including Atlanta, Houston, Dallas, San Francisco, SoCal, Miami, Naples, Orlando, Phoenix, Scottsdale and Las Vegas. So if you're anywhere above the Mason-Dixon line, you'll have to sit tight. While Enterprise has locations in Boston, Indianapolis, Seattle, Toronto, and DC (not to mention Nashville and Austin), those fleets aren't getting their Astons just yet. Enterprise can also hook you up with a variety of other exotic machinery, including an Audi R8, BMW i8, Bentley Continental GT, Chevy Corvette, Ferrari California, Jaguar F-Type, Maserati GranTurismo or Porsche 911. Prices vary, but they're not cheap. Related Video: Enterprise Rent-A-Car, Aston Martin Agreement Offers Exotic Car Collection Renters New High-End Vehicles ST. LOUIS, April 4, 2016 /PRNewswire/ -- Ever dreamed of getting behind the wheel of an Aston Martin DB9 or Rapide S? Starting today, Enterprise Rent-A-Car can make that dream come true. The brand has announced an agreement with Aston Martin that brings the DB9 and Rapide S sports cars to the Exotic Car Collection by Enterprise, in select locations throughout the U.S. Through the agreement, Enterprise Holdings, the world's largest car rental company and which owns the Enterprise Rent-A-Car brand, will carry the largest fleet of Aston Martin vehicles available for rent compared to any other car rental company. The Exotic Car Collection was founded in 2006 to meet customer demand for luxury vehicle rentals. Today, there are more than 30 locations in cities throughout the country, and expansion into new markets throughout North America continues at a rapid pace. "We pride ourselves on providing high-end renters with access to some of the most sought-after vehicles on the planet, and our consistent growth continues to reinforce strong demand for these luxury rentals," said Brice Adamson, senior vice president, Enterprise Holdings. "This agreement with Aston Martin is a terrific addition to our Collection.

Aston Martin boss says DBX is about securing the future

The Aston Martin DBX was a revelation when it debuted at the 2015 Geneva Motor Show. Not only did the concept evolve the British brand's traditional shape into a high-riding crossover coupe, there were electric motors to power each wheel. Just a few weeks ago, we learned that the company secured $306 million in funding to actually bring the DBX to production. Now, CEO Andy Palmer is talking about just how important the model is for the future. With the DBX moving into such a radically different segment than the rest of the lineup, the model gives Aston Martin the opportunity to go after a new group of customers. "You can't create enough working capital with just 7,000 cars a year whichever way you look at it. You've got to extend the portfolio somewhere, and I'd rather do this than sell caps and t-shirts," Palmer said to Auto Express, taking a slight dig at Ferrari. While Aston calls the DBX a crossover, its coupe-like lines don't look like any other vehicle in the segment, especially other high-style CUV attempts like the BMW X6 and Mercedes-Benz GLE-Class Coupe. Apparently, that differentiation is entirely on purpose. "We think there is a different space to the traditional SUV. Why? Because we make beautiful cars, and it's hard to make a beautiful SUV. It's hard to make a box beautiful," Palmer said to Auto Express. The production DBX will gain two more doors for the start of production in 2019, according to Auto Express. The high-performance electric powertrain will remain, though, and Aston will aim for a range of over 300 miles. Earlier reports also suggested that the CUV could be produced at a new factory in the US. Aston Martin isn't abandoning its performance legacy entirely, though. The DBX is just one part of Palmer's Second Century plan, and the other major pillar is replacing every model in the brand's lineup by the end of the decade. One of them has already been spotted testing. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.

Aston Martin likely to resurrect Vanquish name for Ferrari fighter

Aston Martin recently hosted press drives for the new DBS Superleggera in Germany. On the sidelines, Motoring spoke to the carmaker's chief creative officer, Marek Reichman. Answering the question of whether the coming mid-engined rival to the Ferrari 488, Lamborghini Huracan, and McLaren 720 S could revive a very important name for the brand, Reichman responded, "Without saying yes, that sounds like a plausible solution for a beautiful name like Vanquish." The Vanquish named first appeared from 2001 to 2007, returning from 2012 until retiring again this year on the Vanquish S (pictured). Although it's historically been used on the most powerful vehicles in Aston Martin's range, and both of them V12s, the latest flagship switched to two erstwhile monikers in combining DBS and Supeleggera. Reichman said the switcheroo "better reflected [the DBS% positioning than Vanquish." The future V-named coupe will be out to conquer every vehicle in the segment, not just in the family line-up. Still light on details at the moment, we expect the Mercedes-AMG-sourced 4.0-liter twin-turbo V8 behind the seats, boosted by an electric motor. Reichman didn't shoot down the possibility of using an electric motor for e-AWD capability and all-electric driving. That motivation will power a body expected to go heavy on carbon fiber, active aerodynamics, and the wind-cheating prowess gained from partner Red Bull Racing and aerodynamicist Adrian Newey. After iterating through 12 scale models and three full-sized mock-ups so far, the creative honcho said the final car will "be the most beautiful mid-engined car on the road." The coming Vanquish will be car number five of Aston Martin's Second Century plan, aiming to deliver seven cars in seven years. The Aston Martin SUV will be the fourth when it enters production late next year, after the DB11, Vantage, and DBS Superleggera. The mid-engined screamer follows in 2020. Related Video: