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Aston Martin names new regional chief for the Americas

Aston Martin has named a new president for the Americas region. Starting October 26, the role will fall to Laura Schwab, who joins Aston from rival Jaguar Land Rover. The Louisville, KY native is a graduate of the law school at the University of Kentucky. She worked in the technology sector in Southern California before embarking on a career in the automotive industry, working for JLR in a variety of marketing and communications posts. She has served for the past year and a half as JLR's marketing director, having previously worked in Land Rover's North American office in a variety of capacities. In her new job, Schwab will be responsible for all of Aston Martin's activities in the Americas, including the United States, Canada, Mexico, and South America. She'll be working out of the company's regional headquarters in Irvine, CA, reporting to directly global sales director Christian Marti. Pictured above is the DB10 created for the latest James Bond movie, on display in Monterey this summer. "Laura is an excellent addition to the Aston Martin team. Throughout her career in the automotive business, Laura has demonstrated an ability to implement marketing and retail programs to drive growth," said Aston Martin CEO Andy Palmer in the statement below. "As we embark upon delivery of our six-year 'Second Century Plan' the Americas region offers a considerable opportunity and I look forward to Laura applying her skills to help us grow awareness of the Aston Martin brand in this region." Related Video: ASTON MARTIN APPOINTS LAURA SCHWAB AS NEW AMERICAS REGIONAL PRESIDENT 2 October 2015, Gaydon: Aston Martin is pleased to announce the appointment of Laura Schwab as President for Aston Martin The Americas, reporting to Global Sales Director Christian Marti, effective 26 October. Laura joins Aston Martin from Jaguar Land Rover where she worked most recently as Marketing Director, leading marketing communications, experiential events, sponsorships, product marketing, customer engagement and corporate social responsibility. Based at the company's regional headquarters in Irvine, California, Laura's role as Regional President embraces sales and service, public relations, brand marketing and communications to both Aston Martin's customers and 46 dealers in the region, spanning the United States, Canada, Mexico and South America.

Aston Martin rules out going downmarket

When Aston Martin sat alongside Jaguar under the Ford umbrella, the two had to be careful not to step on each other's toes. That kept the top end of Jaguar's sports and GT lineup at bay, and in the years since they parted company, Jaguar has steadily moved up-market with new versions of the XK and now with the new F-Type. But does that mean Aston Martin will in turn start offering cheaper models? "No, not at this stage," Aston's US chief Julian Jenkins told AutoGuide.com. "If there is an opportunity that we can sit comfortably within we will go after it." But for the time being, the V8 Vantage will remain the brand's entry-level model, coming in just under the $100K mark in base Vantage GT trim. Enthusiasts will remember the Cygnet, a version of the Toyota/Scion iQ which Aston reskinned and sold to customers looking for a more compact, economical mode of transportation without skimping on luxury. But that model never made it to North America, and lasted only a few years before being discontinued in 2013. More recently, Aston branched into the four-door market, first with the Rapide and now with the Lagonda Taraf. The Lagonda Taraf is a four-door luxury sedan initially launched in the Persian Gulf, but under consideration for additional markets. The company has been on and off the fence regarding launching a crossover SUV like the Lagonda concept it showcased at the 2009 Geneva auto show to lukewarm reception. If Aston were to proceed with such plans, it would be up against the likes of the upcoming Jaguar F-Pace, Bentley Bentayga and Maserati Levante.

Aston GT12 Roadster is a one-off convertible from Q Division

The Aston Martin GT12 is already the most track-focused, hardcore variant in the Vantage lineup. Q by Aston Martin has made the GT12 a little more special by unveiling a one-off GT12 Roadster at the Goodwood Festival of Speed today. Thanks to a naturally-aspirated 6.0-liter V12 engine, the brute puts down 592 hp and 461 lb.-ft. of torque. And thanks to a weight savings of 330 lbs. over the road-going Vantage V12 S, it's blisteringly quick around a track. Chopping the roof off of a hardcore track car seems a little odd, but Q by Aston Martin received a request from a customer and delivered the vehicle in a nine-month period. The roadster may share a lot of the same components as the GT12 it's based off of, but it's a bespoke machine that most likely won't be repeated. While the GT12 Roadster utilizes the same V12 engine and seven-speed Sportshift transmission, changes have been made to the car's body. New carbon-fiber body panels give the GT12 Roadster a menacing look, while changes to the suspension ensure the lucky owner receives the same cornering ability as drivers in the coupe variant. Thanks to a folding fabric roof and titanium exhaust system, the GT12 Roadster's V12 will provide a marvelous soundtrack that can't be rivaled by today's turbocharged cars. Pricing for the vehicle hasn't been announced, but it's surely a lot more than the base price of roughly $343,000 for the hard top. As a one off, the GT12 Roadster will most likely be garaged for the majority of its life. However, the vehicle will make its first - and perhaps only – appearance at the Goodwood Festival of Speed today. Related Video: Featured Gallery Aston Marting Vantage GT12 Roadster By Q Division View 19 Photos Aston Martin Convertible Luxury Special and Limited Editions Supercars roadster vantage