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Aston Martin requests exemption from stringent US safety regulations

If you were intrigued by the chance to buy a new Aston Martin Vantage GT for $99,900, it might be best not to wait too long. There is a slim chance that the Vantage and DB9 may not have much life left in the US because they don't meet new crash standards. Aston Martin has filed documents with the National Highway Traffic Safety Administration asking that the new pole and moving barrier crash safety requirements – internally referred to as FMVSS 214 – be waived for the two models. The company is claiming "substantial economic hardship" and says that it can't afford to bring the vehicles into compliance. We aren't talking about a huge number of vehicles here. The Rapide and Vanquish comply with the new rules, and Aston Martin predicts that it would import 670 Vantage and DB9 models into the States between September 1, 2014 and August 31, 2017. The automaker estimates it would cost around $30 million to make them compliant. The company has indeed been in rough shape in the not-too-distant past. According to the documents, sales volume decreased by about 48 percent from a high of 7,281 units in 2007 to 3,786 vehicles in 2012. The automaker had planned to have new models ready in time so that it wouldn't need an exemption, but the global economic crisis delayed it. Interestingly, the paperwork reveals that Aston currently plans to launch a replacement for the DB9 between September 2016 and August 2017. Aston Martin doesn't have very long for NHTSA to deliberate. The new rules go into effect for them on September 1, 2014 for hardtops, and September 1, 2015 for convertibles. While it would still be able to sell its other models here, it would certainly be a shock if it had to pull the the Vantage and DB9. Both documents are available in PDF format to download and read.

Aston Martin not actively pursuing new investors as opens SUV plant

ST ATHAN, Wales — Aston Martin, which was reported this week to be the target of Canadian billionaire Lawrence Stroll, said it was not actively pursuing new investors on Friday as it opened a new factory to build its first sport utility vehicle. As some in the global car industry turn to partnerships, alliances or mergers to handle the challenge of electrification, new technology and tighter margins, Autocar magazine reported on Thursday that Stroll, the owner of Formula One team Racing Point, is preparing to buy a major stake in Aston. "You know what we would have to do if there was an official approach. Beyond that, I can't comment," Aston's chief executive Andy Palmer told Reuters at the factory opening, referring to rules governing publicly-listed companies. "We're certainly not actively soliciting any other participation. That's not to say it doesn't come," he said when asked whether Aston needed a new investor. The British automaker's new factory in south Wales holds the key to ending a poor performance this year from Aston, whose shares have tumbled 75% this year on weaker-than-expected sales. In August, Aston's biggest investor, Strategic European Investment Group, bought an extra 3% stake in the 106-year-old company, whose second largest shareholder is a Kuwaiti investor. Last month Aston, which floated in October 2018, launched its DBX model, hoping that more female buyers will help boost sales after posting a pre-tax loss of 92.3 million pounds ($118 million) for the first nine months. It hopes its new factory, in St Athan, near Cardiff, will help turn around its fortunes. The plant is its second alongside its historic one in Gaydon, central England. As the autos sector consolidates through deals such as the merge of Peugeot and Fiat, Aston has said it does not need to belong to a bigger automotive group, pointing to the success of stand-alone rival Ferrari. Palmer said the small stake held by Germany's Daimler allows Aston to have access to technology and benefit from the speed at which it can operate independently. "There is a perfectly rational route to success in our current state," he said. Reporting by Costas Pitas.

NHTSA grants Aston Martin temporary exemption from new safety standards

A few months ago, we reported that Aston Martin was in danger of running afoul of new US safety regulations that could force it to take some of its most popular models off the market. The automaker, its dealers and – according to the overwhelming results of our informal online pole – you yourselves reasoned that the constricting regulations were unfair to a small-scale, niche automaker like Aston Martin. And the National Highway Traffic Safety Administration evidently agrees, granting the British automaker a temporary exemption from the regulations and allowing it to keep its cars on the US market. The issue comes down to new side-impact crash standards that require motor vehicles to better withstand a collision with a stationary object like a pole or a tree. The Vantage and DB9 models do not meet the new regulations, and Aston, it seems, doesn't have the wherewithal to re-engineer the cars to meet the regulations. But given the small nature of the independent automaker and the relatively small number of vehicles it sells, NHTSA has granted Aston an exemption. As a result, instead of being forced to comply with the new regulations that took effect for the coupes this past September and for convertibles the next – or else withdraw from the market altogether – the DB9 coupe will have until August 2016 to comply, while the DB9 Volante and both coupe and convertible models in the Vantage line will have until August 2017. It's entirely possible that, by that point, Aston will have all-new models on offer, potentially replacing the Vantage and DB9 models or giving it sufficient new products to offer that taking those older, non-compliant models off the market would not cause it the same degree of financial harm. The automaker has an all-new platform in the works and a new engine deal with Mercedes-AMG in place, and was recently spotted testing what could be the first of its new generation of models at the Nurburgring.