Aston Martin V8 Vantage Coupe, With 6 Speed. Only 10,000 Miles. on 2040-cars

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Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

Carfection gets an inside look at Aston's 800-hp Vulcan

Most of us will never get close to a beast like the Aston Martin Vulcan. After all, the British automaker will only build 24 of them, and each is priced at over $2 million. Fortunately our friends at Carfection (previously known as Xcar) have done it for us with this latest video. The Vulcan, for those unfamiliar, is Aston Martin's take on the same formula that brought us the likes of the McLaren P1 GTR and Ferrari FXX K (not to mention the 599XX and FXX that came before). Only by "us," we mean billionaire playboys with the funds and the will to play racing driver in track toys designed purely for their amusement. And where the McLaren and Ferrari are both mid-engined hybrids derived from road-going supercars – the former with a pair of turbochargers – the Vulcan is purpose-built for the task and packs an oversized, naturally aspirated 7.0-liter V12 mounted up front said to be good for 800 horsepower. It's more extreme than anything else Aston Martin has ever made for the street or racing. Check it out for yourself in the two-minute clip above to see how it's put together by the company's most skilled craftsmen. And don't forget to turn up the speakers. Related Video: News Source: Carfection via YouTube Aston Martin Coupe Supercars Videos viral video aston martin vulcan carfection

Aston Martin Vantage with a manual transmission due next year

In 2016, Aston Martin CEO Andy Palmer told Car and Driver that that Aston Martin would continue to offer manual transmissions and will always have at least one hand-shaker in the lineup. For the keepers of the dying manual light, it's been a long wait since the V12 Vantage S went out of production last year, but dawn will break over Gaydon in summer 2019. Aston Martin chief engineer Matt Becker told Road & Track at the Goodwood Festival of Speed that there'd be a stick shift in the V8 Vantage by "this time next year." That might seem like a long wait when there are already prototypes on the road, but the small company has a large engineering job. The Mercedes-AMG 4.0-liter twin-turbo V8 sitting in the Vantage's engine bay has never been paired with a manual gearbox, so Aston Martin has to create the software and the driveline hardware from scratch to make it work. On top of that, the company wants to make sure the package delivers the thrills the row-your-own crowd seeks. Becker said the car won't be a pushover, tuned so that "It reminds you that you have to know how to drive." Depending on uptake, one could hope that the DB11 using the same Mercedes-AMG engine would also undergo a manual transformation. Road & Track didn't get the details on what kind of transmission we could expect. We figure the options are a traditional six-speed, a Corvette-style seven-speed, a Porsche-style seven-speed, or the dogleg seven-speed used last in this year's V12 Vantage V600, of which there were only 14 units. Speculation on product plans puts the manual transmission first in the V8 Vantage pipeline, followed by a Vantage roadster and a V12 Vantage. Other models will certainly fill out the portfolio, Becker saying this first Vantage "is the starting point." Having applied the hardcore AMR moniker to the Valkyrie AMR Pro, DB11 AMR, and Rapide AMR, the Vantage seems a lock for the same extreme makeover. Related Video: