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California Aston Martin dealer adds pastel colors to model range

In certain areas of Southern California, daily sightings of late-model Aston Martins and Lamborghinis are nothing out of the ordinary. So, what do you do if you desperately want everyone to notice your sweet ride? The answer, one prominent Aston Martin dealer believes, is pastel paint. Aston Martin of Newport Beach is located in the heart of one of California's most car-rich (and actually rich) areas. The cool car-per-capita ratio is high enough to have spawned the original Cars & Coffee in the area's Crystal Cove shopping center in 2006, so you can imagine what an Aston owner must do to stand out. As such, the dealer has painted five models in five different hues of bright color, each a unique one of one example. For the paupers, there's the Vantage Coupe finished in a metallic light purple called Ultra Violet for $195,680. Next comes a Vantage droptop in an even lighter purple called Cardamum [sic] Violet for $203,880. Seemingly created specifically for a social media influencer or D-list celebrity is the $239,836 DBX crossover in an Easter egg pink called Vibrant Coral. For our money-no-object choice, it has to be the DB11 V8 Coupe in Butterfly Teal ($271,059). Topping the range is a baby blue DB11 Volante in Clear Water ($290,192). Each comes in an Obsidian and Ivory leather interior, with custom-painted trim to match the exterior. Of course, these come with a price, and the cost of these inlays ranges from $3,649 for the DB11 Coupe's to $8,300 for the DBX's. Most of them are between $5,000 and $6,000, which is a ridiculous amount for a handful of interior trim. On the other hand, the exterior paint is a $10,600 on all models except for the DBX, where it stickers at $12,000, which isn't bad for a high-end custom paint job. Each of the colors was inspired by the California coast, according to Aston Martin Newport Beach general manager Jeff West. "The pair of teal and blue DB11s are inspired by the clear Southern California skies and cool pacific waters of Crystal Cove; the purple and violet shades on the Vantages reflect the hillside wildflower blooms, and the vibrant coral DBX draws from the warm tones present in the cliffs above the ocean during our one-of-a-kind sunsets." While the colors may seem extreme, they do have a more subdued and tasteful quality than some of the custom purple or lime green wraps "designed" by social media influencers cruising around in L.A.

Aston Martin CEO calls Tesla Model S 'Ludicrous' mode stupid

To be fair, some would say paying as much as a quarter-million dollars for a car in itself qualifies as "ludicrous." But the CEO of Aston Martin, a company that is readying a pricier electric-vehicle competitor to the Tesla Model S, didn't mince words in discussing Tesla's newest gizmo that can propel the sedan from 0 to 60 miles per hour in less than three seconds. In fact, Andy Palmer, Aston's CEO, prefers a slightly more balanced approach. Palmer was quoted in Automotive News as saying that Tesla's Ludicrous Mode was "stupid." He added that he'd rather have an electric vehicle that could last "a few laps of a decent race course" instead of one that does its best imitation of a Dodge Challenger Hellcat. Palmer also took to his Twitter account to note, among other things, that the Aston's "insane mode comes as standard - no button required." Aston Martin said earlier this week that it planned to make a battery-electric variant of its Rapide Sedan. That model will have 800 horsepower as well as a 200-mile single-charge range. The car will also cost between $200,000 and $250,000, or about twice the cost of a top-of-the-line Model S. As for the Tesla, its Ludicrous mode was announced last month for the Model S and it will eventually be added to the Model X for those who are big on flipping SUVs. Tesla said that the feature cuts the sedan's 0-60 mpg time to a tidy 2.8 seconds, though the option does cost about $10,000. Which is probably about the price of an Aston Martin door handle. Featured Gallery 2015 Aston Martin Rapide S View 32 Photos News Source: Automotive News (subs req'd) Green Aston Martin Tesla Electric ludicrous mode

Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.