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Aston Martin to cut 15 percent of workforce

Aston Martin has announced it will slash nearly 300 jobs, or about 15 percent of its total workforce, as part of a cost-cutting bid. The changes aren't going to come on the factory floor, though. Instead, according to the Unite trade union, the majority of firings will involve white collar employees – administrators, managers, and the like – at the company's headquarters in Gaydon, England, Bloomberg reports. In an emailed statement to the business outlet, Aston Martin said eligible employees will be offered early retirement options. While Aston said there'd only be 295 employees released, Unite put the number at no more than 314. "Collective consultation with employee representatives, including Unite, has begun and the company is working with them to minimize the risk of compulsory redundancies," the union told Bloomberg. Aston Martin added that this move will have no impact on the company's production figures, although it's unclear what it could mean for future vehicles, like the production DBX and upcoming DB11. Related Video:

Jay Leno, Ex-Stig test Aston Martin's latest cars

Aston Martin is on a roll right now. From unveiling its latest V12-powered hypercar codenamed the AM-RB 001 to building one-off convertibles of hardcore track toys, the automaker has really hit its stride. With cars like the DB11 and V12 Vantage S, Aston is also working on reinventing its road cars. Jay Leno, because he's Jay Leno, was lucky enough to test both cars at Willow Springs, and he invited former Stig Ben Collins to have some fun. In this clip from Jay Leno's Garage, the comedian gets a design overview of the DB 11 and then talks to Collins about his racing career, working on Top Gear, and doing Hollywood stunt driving. The pair plays a little James Bond chase on the track, with Collins in the V12 Vantage S and Leno in the DB11. Jay isn't exactly working all of the 600 hp from the twin-turbocharged, 5.2-liter V12, as it's a prototype. Meanwhile, Collins is hot-dogging the V12 Vantage S, with its anachronistic naturally aspirated 5.9-liter V12 and seven-speed manual transmission, behind him. Although the driving pace isn't quite matched, when two remarkable cars get together, everyone wins. Related Video:

Aston Martin may be forced to stop selling DB9, Vantage in US [w/poll]

There are any number of factors that are making it increasingly difficult for a small-scale, independent automaker like Aston Martin to stay competitive in today's automotive marketplace, from purchasing power to R&D capacity. But the latest factor endangering Aston's viability on the marketplace seems to be coming down to tighter government safety standards. The National Highway Traffic Safety Administration is enacting new side-impact crash regulations that require vehicles to better withstand the impact from running into a pole or tree – narrow-gauge fixed objects you're likely to find lining public streets. The standard has been phased in over the last few years, but while an exemption to the gradual phase-in was granted to low-volume manufacturers, even those automakers will have to meet the cut-off next month. And convertibles (which were granted a further extension) will have to meet them by September 2015. Unfortunately for Aston Martin, two of its core models – the Vantage and DB9 – do not pass the test. That would mean that it would have to stop selling both those model lines (which just also happen to be its oldest), but a spokesman for the brand's US dealers is petitioning the government body to grant them an exception. According to James R. Walker, chairman of Aston's US dealer advisory panel and owner of the dealership in Washington, DC, losing the V8 Vantage coupe, V12 Vantage coupe and DB9 coupe next month would cost dealers about 25 percent of its gross profits, and losing the convertible versions of the same next year would cut another 40 percent of their profits. The combined 65 percent drop in sales (assuming, of course, that sales of the recently updated but more expensive Vanquish and Rapide wouldn't rise to make up for it) would mean that many of the 35 dealers across the US would have to close, putting the 230 people who work at the dealers (and another 300 related personnel) out of work. On that basis, Walker is asking the government to grant an exemption for the DB9 through August 2016 and for the Vantage through August 2017. By then, we're lead to assume, their replacement (or replacements) will have arrived, meeting the new crash standards. We've reached out to Aston Martin for comment on the issue and will update you as soon as we hear back. In the meantime, voice your opinion on the issue in our online poll below.