2022 Aston Martin Vantage on 2040-cars

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Are supercars becoming less special?

There's little doubt that we are currently enjoying the golden age of automotive performance. Dozens of different models on sale today make over 500 horsepower, and seven boast output in excess of 700 hp. Not long ago, that kind of capability was exclusive to supercars – vehicles whose rarity, performance focus, and requisite expense made them aspirational objects of desire to us mortals. But more than that, supercars have historically offered a unique driving experience, one which was bespoke to a particular model and could not be replicated elsewhere. But in recent years, even the low-volume players have been forced to find the efficiencies and economies of scale that formerly hadn't been a concern for them, and in turn the concept of the supercar as a unique entity unto itself is fading fast. The blame doesn't fall on one particular manufacturer nor a specific production technique. Instead, it's a confluence of different factors that are chipping away at the distinction of these vehicles. It's not all bad news – Lamborghini's platform sharing with Audi for the Gallardo and the R8 yielded a raging bull that was more reliable and easier to live with on a day-to-day basis, and as a result it went on to become the best-selling Lambo in the company's history. But it also came at the cost of some of the Italian's exclusivity when eerily familiar sights and sounds suddenly became available wearing an Audi badge. Even low-volume players have been forced to find economies of scale. Much of this comes out of necessity, of course. Aston Martin's recent deal with Mercedes-AMG points toward German hardware going under the hood and into the cabin of the upcoming DB11, and it's safe to assume that this was not a decision made lightly by the Brits, as the brand has built a reputation for the bespoke craftsmanship of its vehicles. There's little doubt that the DB11 will be a fine automobile, but the move does jeopardize some of the characteristic "specialness" that Astons are known for. Yet the world is certainly better off with new Aston Martins spliced with DNA from Mercedes-AMG rather than no new Astons at all, and the costs of developing cutting-edge drivetrains and user interfaces is a burden that's becoming increasingly difficult for smaller manufacturers to bear. Even Ferrari is poised to make some dramatic changes in the way it designs cars.

Aston Martin losses shrink, still amount to nearly $10k per car

Aston Martin's current lineup may be the best it's ever been, but that doesn't mean the automaker is making money off its Vantage, DB9, Vanquish and Rapide dream machines. In fact, the company lost $41 million in 2013, but that pretax figure is actually a third lower than in 2012. Revenue was up a promising 12.6 percent, according to Reuters. The Kuwaiti-owned British manufacturer blames its losses on the still troubled global economy, acknowledging that it's seen a small recovery in the ultra-high-end segment of the market. Global sales were up from 3,800 to 4,200 in 2013. To put it all in perspective, $41 million in losses on 4,200 units works out to around $9,700 lost per vehicle sold. That's no way to run a railroad. While the company's CFO, Hanno Kirner, told Reuters the company is hoping for a big bounceback by 2016, Aston's fortunes in the United States remain uncertain due to a new federal side-impact standards. The company has filed for exemption, although the jury is still out on the success of that petition.

Bond does a machine-gunning Aston Martin donut in first 'No Time to Die' trailer

James Bond doesn't just drive an Aston Martin. He doesn't just do donuts, and he doesn't just shoot machine guns. Double-oh-seven does donuts in an Aston Martin DB5 while Gatling guns pop out of its headlights and snipe his enemies. The stunt is one of the most eye-popping visuals in the first official trailer for the newest film in the Bond franchise, "No Time to Die." For the last time, a Bond trailer debuts with Daniel Craig as the lead man, and it puts all of the information we've been collecting throughout the past few months into an action-packed 2 1/2 -minute clip. The trailer starts exactly how we'd hoped, with a car chase between the DB5, Jaguars, and some motorcycles. Even before the new footage, Aston Martin detailed exactly which cars we'll see in the new flick. To some degree, the Valhalla, the DBS Superlegerra, the V8 Vantage, and the DB5 will all make appearances. While the DB5 seems to be Bond's vehicle of choice, the trailer shows newcomer Nomi (played by Lashana Lynch) driving the DBS. In addition to the Range Rover seen flipping in the clip, we also expect to see the new Land Rover Defender in the film.  As is typical of any Bond story, 007 seems to get caught in a trap, as he navigates his relationship with Lea Seydoux as Madeleine Swann and chasing Rami Malek, the new villain Safin. Here's the synopsis straight from YouTube:  In No Time To Die, Bond has left active service and is enjoying a tranquil life in Jamaica. His peace is short-lived when his old friend Felix Leiter from the CIA turns up asking for help. The mission to rescue a kidnapped scientist turns out to be far more treacherous than expected, leading Bond onto the trail of a mysterious villain armed with dangerous new technology. We also see appearances from Ralph Fiennes as M, Christoph Waltz as Ernst Stavro Blofeld, Naomie Harris as Moneypenny, and Jeffrey Wright as Leiter. "No Time to Die" releases April 8, 2020. Celebrities TV/Movies Aston Martin Videos James Bond trailer Daniel Craig db5 No Time to Die