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Aston Martin plans to keep the internal combustion engine alive beyond 2030

As it stands, Aston Martin will be banned from selling gasoline-burning cars in its home country in 2030. California lawmakers want to push internal combustion technology off the scene by 2035, but Aston Martin's chief executive doesn't think that pistons, valves, and fuel injectors will completely disappear even as bans come into effect. "By 2030, 5% of business will still always be ICE. I never see it going down to zero," predicted Lawrence Stroll, Aston Martin's chairman, during the Financial Times Future of the Car summit. He added that there is "always going to be enthusiasts" who will request a powerful gasoline-fueled engine, and who will be able to pay for it. If it's not delayed, loosened, or reversed, the United Kingdom's blanket ban on internal combustion engines will mean that any new gasoline-powered Aston Martin sold within the nation's borders will not be street-legal starting in 2030. Owners will presumably be allowed to drive them on private property, like race tracks, and companies like Porsche are ramping up their efforts to present synthetic fuels as a viable alternative to premium unleaded. Across the pond, no such ban has been announced by our federal government -- at least not yet. 2021 Aston Martin DBX View 40 Photos Aston Martin plans to keep investing in gasoline-powered engines in the coming years; if the technology is getting regulated into extinction, it's going out with a bang. Stroll announced that some of the company's future models will continue using engines built by Mercedes-AMG, but they'll be tuned in-house. "Our current AMG engines are just that: AMG engines in an Aston. With this new deal, we will have bespoke AMG engines for Aston with different outputs, torque characteristics, etc. They'll still be AMG components, but they'll be bespoke-manufactured in Germany," he announced. As it stands, the only engine the carmaker gets from its German investor and partner is a twin-turbocharged, 4.0-liter V8, which powers a wide range of models. Its portfolio also includes a V12 it designed in-house, and a new 3.0-liter V6 is under development. Engines aren't the only bits with a "made in Germany" tag that future Aston Martin models will receive, however. Stroll confirmed that AMG's upcoming plug-in hybrid technology will permeate the British firm's range, and he revealed that the first electric Aston Martin will use drivetrain components (like motors and batteries) from AMG.

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

2021 Aston Martin DB11 Shadow Edition gives the V8 model some exclusivity

The entry-level 2021 Aston Martin DB11 with its Mercedes V8 is a very good sports car, and in some ways arguably better than the V12 versions, but it does lack some of the specialness of those with the most cylinders. Seemingly on cue, Aston Martin is bringing out a limited production DB11 Shadow Edition that's only available with the V8 engine. What sets it apart from other DB11s is that it gets lots of black trim. The exterior features darkened head- and taillights, gloss black wheels and hood "blades," and black chrome badging. The interior is finished in black leather and Alcantara with black anodized sill plates. The upholstery stitching is also matched to the brake calipers and can be had in gray, red or yellow. The Shadow Edition is available in coupe and convertible forms, but only with six color choices. For this lightly customized DB11, buyers will fork over $222,600, which is more than $20,000 more than a base V8 model. That's a lot of money for black trim, but customers are also getting exclusivity. Only 300 of these Shadow Editions will be sold globally. If you have the means and the desire for a limited production DB11, Aston is taking orders now. Related Video: